Marketing Essentials - How small businesses can leverage marketing for growth

In this week’s episode, we’re joined by Digital Marketer Amanda Beale to tackle some of the most common questions small business owners face when it comes to marketing. What is marketing, really? What tools should you be using? How do you even get started? If you’re handling marketing for a small business and need some guidance, this episode is packed with insights you won’t want to miss.

Host: Jimmy Kyle

Guest: Amanda Beale

Key talking points include:

• Marketing = Eyeballs: How to get your business noticed

• The power of awareness: Why keeping your brand top of mind is crucial

• Traditional Media vs Online Marketing: What works best for your business?

• The marketing tool bag: Choosing the right tools for your unique needs

• Building your strategy: Aligning marketing with your business objectives

• The 3 Ws that shape your proposition:

• What do you sell?

• What problem do you solve for your target audience?

• Why should your audience care?

• The importance of defining your brand

• Analysing your competitors and staying ahead

• Why your website is still a key marketing asset

• Understanding your target audience: The foundation of any successful campaign

• Marketing tools for 3 types of small businesses:

• A sole trader providing a service

• A small jewellery store

• An e-commerce business

• Resources and tips to get started

Tune in for practical advice and actionable tips that will help your business stand out!