The Duck Pond Podcast | Tips for CPG Brands to Take Flight

Welcome to The Duck Pond Podcast, your go-to show for exploring how CPG (consumer packaged goods) brands get their wings, and what it really takes to launch, scale, and thrive in today’s competitive marketplace. Each episode dives into the journey of emerging and established CPG brands, uncovering the strategies, struggles, and successes behind their growth. From early-stage packaging decisions and product positioning to marketing tactics and building retail partnerships, we break down the key elements that help founders turn an idea into a world-class brand. We sit down with brand founders, packaging experts, designers, and creative leaders to share the untold stories behind iconic products and challenger brands alike. Whether you’re interested in how startups break into crowded categories like food and beverage, beauty, health, or sustainable products, or curious about how established players reinvent themselves, this podcast gives you a front-row seat to those conversation Expect actionable insights on brand storytelling, packaging innovation, DTC strategies, retail distribution, and consumer engagement, all delivered through real-world experiences and creative problem-solving. If you’re a founder, marketer, designer, or simply someone fascinated by the world of branding and consumer packaged goods, this podcast will inspire you to think differently about what it takes to stand out on the shelf and in the hearts of consumers. Tune in, subscribe, and discover how today’s most exciting CPG brands take flight.