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June 9, 2025 56 mins

Marshall Osborne was a college kid from Indiana who landed in San Francisco with no job, no apartment, and no promise of a role—just hustle.

Within weeks, he talked his way into an internship at Uber, eventually dropping out of school and becoming the intern who took Beyoncé to Vegas and helped turn Uber into a cultural verb.


What followed was a GREAT early employee journey that will inspire everyone who hears it.


In this episode, Marshall breaks down how he:

● Saved a major deal by publicly correcting Amex’s president mid-meeting

● Turned Uber into a pop culture juggernaut through celebrities, sports, and brand deals

● Negotiated a secret Beyoncé concert for 4,500 Uber employees… paid in equity

● Helped launch Uber’s NFL partnership and Spotify integrations before “brand collabs” were a thing

● Learned to make impossible deals happen by understanding incentives, timing, and how to “know your enemy”


He worked alongside with Travis Kalanick and Emil Michael, helped define Uber’s early brand, and played a massive role in turning a ride-hailing app into a lifestyle.


Whether you’re a founder, a dealmaker, or just love behind-the-scenes startup chaos — this episode is a masterclass.


Connect with Marshall: https://www.linkedin.com/in/marshallosborne/


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