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June 17, 2025 63 mins

Before the tens of billions raised, the almost $50B!! valuation... the Summer Camps... the flameout....& the Hulu doc… there was one scrappy floor in SoHo, New York — and Jesse Middleton was there at a desk. Now he tells all.


As a founding team member and co-creator of WeWork Labs, Jesse helped build WeWork from a Craigslist ad to a global phenomenon. In this episode, he breaks down how it all happened — and where it all went off the rails.


We cover:

● The real story of WeWork’s earliest days

● Why WeLive felt wrong from the start

● How Adam Neumann inspired obsession (and burnout)

● What Summer Camp was actually like

● How Jesse uses those lessons now as a venture capitalist


This is one of the most honest, in-the-room breakdowns of WeWork ever recorded.


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#WeWork #Startups #EarlyPodcast #Visionaries #VentureCapital


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