How do you move fast without creating chaos? In this conversation, seven-figure founder Lyric Fryer unpacks the exact mix of systems, standards, and selective relationships that let her scale WorkPlay Branding across continents, while staying energized. We break down Lyric’s “easy button” approach: build the vision, codify the system, delegate the engine, and protect momentum with clear standards that make speed safe. We also touch Human Design in practice (Lyric’s 2/4 Generator, sacral authority) and how “circular” ecosystems, brands that feed each other, compound growth.
You’ll learn:
How to turn creative sparks into repeatable systems (so you’re not the bottleneck)
The “standards as a product” script for collaborators: firm, friendly, and fast
A simple filter for partnerships using overlapping circles (reputation + values + reciprocity)
When to hire a COO vs. when to automate and what quality control to keep
The Generator “train” metaphor to decide what to drop, delegate, or double-down on
Perfect for: founders who want to scale at speed without frying their nervous system.
LINKS THAT ARE WORTH CLICKING:
1. Connect with me on IG: https://instagram.com/byhaleybri
2. Download the free app InOverflow on iPhone
3. Download the free app InOverflow on Google Play
4. Explore HaleyBri.com: https://haleybri.com
5. Signup for Work Play Branding
6. Connect With Lyric Fryer on IG
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com