The Edge Lab
Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
Episodes
In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science.
Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it ...
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