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July 25, 2025 17 mins

In this second episode, I answer the question:
"What ideal client should I focus on?"

Rather than give the canned, expected response, we're going deeper. Behind most questions are what we really want to know.

Here’s what we explore:
– What it really means when you start second-guessing your offer, even if it’s “working”
– Why “Who’s the ideal client?” might not be the right question (yet)
– The energetic rebellion that happens when your message outgrows your current structure
– The trap of writing for objections vs. writing from bold resonance
– Why your discernment system matters more than anyone else’s advice
– What it looks like to write from your inner knowing and attract the people who are actually ready
– How to realign your message without handing over all of your thinking

This episode is for the creators, visionaries, and intuitives who know they were given something to say but feel like their current positioning is boxing them in.

LINKS: 

Start here with the free guidebook: Will My Messaging Work? Depends. Can You Own It? A guide help you reconnect to your true message and attract the kinds of clients ready for you without shrinking or performing: 

Free Guidebook: https://sarahlucille.com/guidebook/

Training: https://sarahlucille.com/willitwork/

🎙 The Energy of Your Message Podcast
Hosted by Sarah Lucille – Messaging Mentor, Intuitive Strategist, and Creator of The Energy of Your Message

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Sarah Lucille here, founderof Energy of Your Message.
Today's question is about ideal clients.
When you've created somethingthat you felt inspired to create,
you put together a program andoffer a book, an idea, a retreat.
You followed your intuitionand put a creative project

(00:22):
together that you are puttingout into the world for money.
And initially it started to work.
The question came fromsomeone who did just this.
They received what we wouldcall a download to create a
new offer that was differentthan anything else they had done.
And in a logical on paper approach.

(00:46):
If they were to present this to a businesscoach or to someone in their industry
or to a peer, those people wouldcome with all the questions of, oh,
I don't know about that. Thatprice point seems really low.
You don't usually do this.
This doesn't fit your business model.How are you going to make that work?
How are you going to scalethat? And in this instance,
this person did not do that.
They did not consult everyonebefore they made the moves.

(01:09):
They trusted this ideacame to me for a reason.
It came to me pretty persistently.
That's one of the factorsthat you will notice.
You will continue toreceive these thoughts,
this inspiration, even synchronicitiesshow up for you that are like,
why aren't you doing this act onthis? The idea was given to you.

(01:30):
Are you going to create something from it?
They received it and did something with it
without consulting everyoneto get permission on
does it work? And itworked, which is phenomenal.
They were able to get it in front of thepeople that were already on their email

(01:50):
list and their orbit and humans enrolled.
They were excited.The messaging made sense.
And so now we're months and months andmonths down the line since they put
the new offer out there. And that's whenthese questions start to come back up.
Will this keep working? What do Ineed to do to make it to keep going?

(02:11):
Where do I want to go withit? So this question is very,
very common.
Whether you are at that beginning or atthat middle phase where you've already
tested it and you'restarting to notice, okay,
I might have to refine somemore or get a little more
organized around this.
And so we want to haveproven practical answers.

(02:37):
As someone who became knownas a conversion copywriter in the industry that I'm
in, these are the types ofquestions I'm used to fielding.
What can I do to optimize this?
What kind of headlines will make thisconvert better? And really common is
who should I focus on?Who is the ideal client?
Who do you think I should target?
Who's most likely to buy now though

(03:01):
taking off the hat ofconversion copywriter and being very curious and being
that messaging maven andreally just playing the role
of, I want to know more about the nudges.
You got to create this andwhy you think it was for you.
Why did it come to you and where doyou think you are meant to go with it?

(03:23):
Because what's happeningwhen we get into the moment
of will it work,
it's like a crossroads becauseeven the question itself,
will it work is a little loaded one.
A lot of folks find that they'reasking this about something that has

(03:45):
been working,
but there is a reason they'rewondering if it can continue to do
so. So that's one of the things to visithere. So instead of who should I be
targeting? Who is my ideal client,
there are a series of questions Iwould ask first. If we were to say,
be in a session aroundthis, a messaging session,

(04:07):
and these are not typical questionsyou're going to get in a lot of places,
especially in spaces where we'retalking about marketing and strategy.
Instead, a lot of the questionsare going to be about like, well,
let's get onto who the ideal clientavatar is. Let's talk about your niche.
Let's talk about your expertise.Let's find out how to position you.

(04:27):
But I'm more curious about your ownrelationship to the message and the
offer. Because there are allkinds of things you could do.
There are a lot of different types ofclients you could probably work with and a
lot of different topicsyou could focus on.
And there are a lot of answers thatcould be right. But if the energy is

(04:47):
feeling off and there's areason we haven't become aware of why the question is
coming up,
then all of those answers are eventuallygoing to lead you looping right back
to, I don't know, how do I keepmaking this work? So question one,
this is great to even ask ourselves,
why am I wondering in thismoment if this will work going

(05:11):
forward?
So let's say you have alreadybeen running a program,
you've been selling, you have clients,
you've proven that you knowhow to have a business,
you know how to make something sell.
And even if those thingshave slowed down for you or
shifted and the industryhas shifted as it does,

(05:32):
behavior online changes the way peopleengage with your content adjusts.
You still know if youlook at your track record,
you are an adaptable quicklearning person who has
been able to make things happenwithin various conditions. So I don't
know that we're really questioning that.

(05:53):
It could be is there anotherstrategy that's needed?
But are you asking becausesomething for you doesn't feel
right? That's one of thequestions is something off.
Is it the way that you are havingto make it work that is no longer
viable for you or alignedfor where you are going next?

(06:13):
I had a conversation with adifferent client where this was
very relatable for me as well.
She knows that the way that shebuilt her business required a lot of
her presence and effort and beingreally involved in the details and
then also holding things togetherin other places in her life.

(06:35):
Again, very relatable,
but getting to a point where that just
does not, it's not even thatit's not appealing anymore.
It's almost impossible to continue doing.
So the body starts to rebel thespirits and rebellion around it. Spirit
is basically saying, we need toadjust here. This is not the legacy.

(06:55):
This is not how you are goingto do this going forward.
And that's where it can feel reallyscary because it's like, okay,
what I was doing to make things work,
it's like all I'm hitting areobstacles. Now, even energetically,
you might find yourself really fatiguedand tired and resentful and bitter and
really just not able to do things atthe same pace as before. And sure,

(07:17):
we can blame things such as gettingolder and we can blame a lot of other
factors.
Or we can also notice that sometimesthese external factors come
in to shine a really,
really bright light on whatwe need to look at and adjust.
And so the question isn't necessarily,
is this idea a good idea?

(07:40):
Is this strategy a good strategy?
Unless it includes whatisn't working for you?
Are you having to holdthings up in a way that
takes you completely out of the joyof your business in the first place?
And the thing about beingsomeone with a message,
someone who started a business,

(08:01):
because you have a powerfulpoint of view on things,
you are naturally gifted whenit comes to your intuition.
You are a visionary.
You are someone who can see things acertain way and that's why you do what you
do.
That is usually a factor for a lot ofpeople who are drawn to teach and coach
and create programs andcourses and help people.

(08:24):
And when you are drawnto called to teach and
coach and help people and createcourses and do those kinds of services,
you're not just creating aproduct to have a product,
to have a random thing out there that youcan sell and find the positioning for.
You are doing somethingthat is meaningful,

(08:45):
purposeful, and part ofyour legacy. The mark,
you are leaving here.
You're making a difference in whateverway you're making a difference,
believing that. Now how youdo that does actually matter.
If you're a burnt out, bitter,barely hanging on teacher or guide,
that absolutely will havean impact. So up to a point,

(09:09):
it's something that just can't continue.
So the question is really insteadof focusing too heavily on strategy
right from the jump,
it is what will work for
me for the way that I'm meant to do this.
Now going back to the origin of things,

(09:32):
and this is somethingI've had to do for myself,
is remembering the why, the message,
the original creative inspirationthat led you to this point.
What is it that you love talkingabout? What is it that you think about,
write about research about wouldgo on and on about whether or not

(09:53):
it involved getting paid, knowing yes,
you are going to get paid for it,
but reconnecting with that true
deep core message,
but also there's where it began
and knowing where it has gone,

(10:14):
where it wants you to go,
who you are becoming and whatyour message is becoming as well.
So a lot of times it's noteven that like is this a
good idea?
It's noticing somethingabout what I came here to say
has expanded because you're ready, right?

(10:36):
You've shifted in your ownenergy, you've shifted yourself.
So now who you are nowis different from who you
were 10 years ago, 15 years ago.
So the person you were when youbegan the business or launched on the
idea, those get to grow. And so

(10:58):
sometimes we're asking thatquestion because we're kind of asking for permission
to pursue the next thingeven when it doesn't
seem logical or reasonable.
And the thing we have to watch out for,
and this is where when youare a messenger, when you are a teacher, a guide,
someone who does receive inspirationin this way, when you are a creative,

(11:23):
you have to learn so much discernment,
especially when it comes to whoyou go to for advice and what you
see as advice and discerning whatis actually for you and what isn't
for you. That is crucialbecause if you are too open to

(11:44):
every single person's idea,opinion, direction, framework,
without then knowing how to filter itthrough your own discernment system,
not a discernment system,
then you end up putting somethingout there that is, again,
not a reflection of where you weremeant to go because someone said, well,
this is the logical thing. Youneed to focus on this ideal client.

(12:06):
This is the topic that's going tosell. This is what people will buy.
This is the price pointthat is better for you.
And if you don't have asystem for noticing, okay,
what they're saying is not a badidea, it's not terrible direction,
and they might be well-meaningsome people are not,
but they might be well-meaning in it.

(12:26):
But I can feel into the truthof it for where I am and
where I'm meant to be.We know the biggest breakthroughs
in art, creativity, innovation havecome from the rule breakers, right?
From people who said, I'm goingto go ahead and do it anyway,
even though there isn't proof.
Even though everyone is telling me thatthis is absurd and they all want to

(12:50):
discourage me, they're worried for mysecurity, I'm going to do it anyways.
And then surround yourself withvoices like that who are like, yes,
do it anyways. Even if it's you talkingto yourself, writing in your journal,
sitting at your altar, whatever you do,
it is you learning to haveyour own filter system.

(13:12):
This is why when I makevideos for clients,
when they send in stuff for me tolook at and I make them a loom video,
I always tell them,
use your discernment even withme when I'm saying something.
Learn to know what resonates and whatdoesn't. We hear a lot of people say that,
a lot of different readers sayit as well, take what resonates,
leave what does not. And I say that toobecause I wholeheartedly agree with it.

(13:35):
But it's one thing to say it and it'sanother thing to really know how to do it
for yourself. And if I wereto say practice anything,
practice that practice knowingwhat is and isn't for you,
even just throughout the day,like just little things like food.
Someone asks you if you want to go eatsomething or someone gives you a piece of

(13:55):
advice about anythingreally looking at different
styles and people are saying, I love thisstyle. This would look so good on you.
Notice not the versionof you that is feeling
judged or influenced.
Notice where you feel resonance and

(14:16):
alignment.
It's really beautiful about thatbecause then as a messenger,
as someone with a message to share
who's created a business,who is selling something,
you take that and you writeyour copy from that place
because you yourself have taken the timeto learn what alignment and resonance

(14:38):
feels like when something lights youup, when it is absolutely for you. Now,
when it comes to writing about your offer,
and this is what I would sayto the client on this question,
rather than focusing so muchon who is the right ideal,
client is the best person, if you arebeing really, really true to the message,
writing about it from that place,

(14:58):
allowing the message to beas big as it is and knowing
it will land with and resonatewith the right people,
you're giving them a betteropportunity to align with what's true,
not with what you had tocraft and curate as, okay,
this ideal client is going tohave these set of objections,

(15:20):
this ideal client thinks like this,wants this, doesn't want this,
is afraid of this.
And then you limit your messagingto only speaking to those things,
and you're hoping that you say it theright way so that they get on board,
that you get them to become a client.I've talked about that before.
If we're in the habit of trying toget people to do something with our

(15:41):
messaging,
we're probably a little off track ofthe original core bold message in your
boldness. You have belief. Whenyou're bold in your messaging,
you're in a state of knowing thatthis is something I meant to say,
and because I know that it'sgoing to find the right people.
You know that. Now, that doesn't say,

(16:02):
that's not me saying don'thave any kind of niche,
don't have an idea of who your folks are.
That's all very valuablestuff to dig into.
But from a different perspective,
what if you first honored the messageand allowed people too to show
you who they are? You'll besurprised by who matches you,

(16:24):
who comes into your life,who you actually inspire.
You might surprise yourself by who yourmessage reaches when you don't confine
it too quickly to,
it has to be for just this ideal client.So that's on the
question of what should Ido with my ideal client?
Sometimes it's revisiting.What's the real question we have?

(16:47):
Why are we asking this? That's today'sepisode. Thank you so much for listening.
If you want to get the freeguidebook to start to dive into this,
using the prompts and going through thedifferent stories in that guidebook to
help rephrase your own messaging andthink about what you came here to
say, you can download that.
That is at sarah lucille.com/guidebook.

(17:10):
It's the will my messaging workdepends. Can you own it? Also,
if you want to enroll in afull training around that,
then there is an option to dothat. That is@sarahlucille.com.
Will it work?
And there will be a live versionof that training coming in August,
so if you're on the email list,you will get notified about that.

(17:30):
Thank you so much for being here withme today, and I will see you next time.
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