July 22, 2025 • 20 mins
In this first episode, I answer a common client question:
"Why did my program stop selling the way it used to even though the offer and demographic are technically the same?"
We dig into what’s actually going on when your sales page stops connecting (and converting). It’s almost never about tweaking a headline or asking ChatGPT to write it for you.
In 20mins, we're getting into:
– Why generational shifts impact conversion (and how your audience's media literacy is evolving)
– The real problem behind focusing on “low conversions”
– The trap of wanting to “be chosen” in business and how it leads to: self-abandonment in your messaging, surface-level promises that feel generic, clients who don’t align with the depth of your work
– Checking if your positioning might feel “too hypey” or familiar to your audience
– The power of leading with your actual message instead of hiding behind safe claims
– Why real alignment attracts the clients who are ready for what you’re really here to do
If you’ve ever felt like you had to water down your message just to “convert" and "get clients" who aren't always the best fit, it might be time to do a message review.
LINKS:
Start here with the free guidebook: Will My Messaging Work? Depends. Can You Own It? A guide help you reconnect to your true message and attract the kinds of clients ready for you without shrinking or performing:
Free Guidebook: https://sarahlucille.com/guidebook/
Training: https://sarahlucille.com/willitwork/
—
🎙 The Energy of Your Message Podcast
Hosted by Sarah Lucille – Messaging Mentor, Intuitive Strategist, and Creator of The Energy of Your Message
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Someone submitted a questionto me asking why I think
their program isn'tselling like it used to.
This is a program that sold verysuccessfully for years to a specific
demographic,
and that demographic has changed in
(00:22):
that the product itself ismeant for people going through
a very specific phase in life,
which means the original clientsof that program were of a
different generation thanthe new wave of clients
coming in and now goingthrough that phase.
(00:43):
But let's say you help collegestudents plan their next
steps to get into the career oftheir dreams and to make sure they've
done all the things thatthey need to do, to do so,
so that they're not in life regrettingnot having planned differently.
So you come into their life at a key time.
(01:04):
That didn't happen fora lot of us in college.
We went through college and then we getout into the life we're meant to live,
and there are a lot of question marksand we don't necessarily learn certain
things that would have beenreally helpful to learn,
such as how to be reallydiscerning when it comes to
the types of opportunities you accept,
(01:26):
how to show up for a job interview or to
pursue something within yourfield that aligns more with you
and to how to show up to that interview,
for example without compromisingyourself completely. A lot of things
that many of us learn the hard way anda lot of us who have our own businesses
(01:47):
have had to learn to do.Where we go into negotiations,
we go into setting ourprices, we create programs,
we decide who we're going to work with,how we're going to work with them,
and it teaches us a lot ofuncomfortable things along the way,
like boundaries and self-worthand having to confront
imposter syndrome and allkinds of things that come up.
(02:09):
And I really don't like thatterm. I'm not going to lie.
I don't like the termimposter syndrome really.
It's confronting our sense of self and
relationship to our own magic andour own capacity and what we can
and cannot create and whatwe believe around that.
And then the more we expand that belief,
(02:30):
the more that we tend to attractand bring in. And so let's say
you work with college students.
Now college students change constantly.
So you are getting differentgenerations and you're also getting
different versions ofmaybe the same generation.
Let's say you work witha wave of younger Gen X
(02:53):
and younger as they were just bornlater than the other Gen X who were born
earlier. And then let's sayyou get the elder millennials,
you get the youngermillennials, so on and so forth.
So that matters becausethey have been through
different things in the world.They've experienced media differently.
(03:14):
Their media literacy has changed.
How they interact has altered theway they've experienced ads and
marketing that's going to impacthow you connect with them.
And so this question I was asked in what I
do with clients where theysubmit questions to me and I offer them insight via a
(03:35):
Loom video
was about why do you thinkthis existing positioning is
no longer working?And I knew the answer was going to be
you are probably going to make abigger change than you realize.
Now,
a lot of the times when people cometo me with questions about copy and
(03:59):
messaging or when I'mlooking at my own stuff,
there's a part of us that is crossingour fingers and hoping it's minor,
like I just need to change a headlineand alter an email subject line.
But a deeper part of us knowsthat the reason we're even
coming forward with the questionand why someone would come to me,
(04:20):
they're not turning to chat GPT,
they're not feeling satisfied with theanswers over there or they've actually
tried and all they're getting iswhatever chat GPT came up with based on
their interaction with that person, right?
Chachi PT is going tointeract differently with you
depending on how you prompt it,
(04:41):
how you share what you're lookingfor and who you are. It tries
to fit what it thinks is goingto be a fit for you and the
conversation that you're trying to have.Now, that means they could have asked,
help me come up with bolderheadlines, suggest subject lines,
and then got 20 differentsuggestions from chat GPT. Great.
(05:05):
That's not really the question, is it?
There's something else because it isn'tnecessarily even a headline problem.
There's a connection issue going on.
So I use a lot of dating analogies.
People who work withme closely enjoy this.
We get into our understanding of how we do
(05:27):
relationship is oftenmirrored and mirroring
how we are experiencing ourcreativity in our businesses.
And anything that we're doing in ourcareer, they're not necessarily separate,
especially because you are doingsomething that you decided to do that is
outside of convention.
And so it's really a veryholistic experience. How you do
(05:50):
life tends to be how you do business,how you are interacting with clients,
how you're holding your boundaries, yourdiscernment, your sense of sovereignty,
your sense of security. It will showup in all these different areas.
So another thing I wouldthink about here is let's
say you are at the tail end of a series of
(06:14):
relationships,
whether they're friendships or dating that
just haven't worked out the way thatyou had hoped or they worked for a
time and they kept havingsome kind of expiration date,
like something in theend wasn't quite there to
(06:35):
hold it together long enough.
Now that could be actual conflictin the relationship and it could be
neither person was doinganything necessarily wrong,
but the compatibility wasn'ta hundred percent there.
And so if we were to gobackwards and look at, well,
what happened? How did we spendall this time with a person
(06:58):
only to find out we'renot really a good fit?
How did we make it this far? Now, thereare a lot of reasons that can happen.
Different phases of life puts everyonethrough different phases of growth,
and some people grow indifferent directions or someone in the relationship is
growing at a faster rate and it changeseverything when the other person
(07:20):
isn't matching that. So thereare all kinds of reasons,
but let's say we go work backwardsand we look at how the relationship
formed.
A lot of advice around andapproaches to dating are about
getting with somebody,getting them to choose you,
(07:41):
getting them to likeyou, getting them to say,
I want to pursue you to be withyou. I want to make you my partner.
I want to commit to you. And
if the goal is initiallythere and stays there,
and that's what's centered,
what you end up doingis centering the idea
(08:02):
of this person and this relationship.So you dating
and you are on a date where, okay,
this person does spark interest in you.
They match your standards attraction wise,
you are feeling excited about themin a way that you haven't felt
excited about everybody else or itjust feels good to be on these dates.
(08:26):
And so you're hoping tomove things forward and
following modern dating, it doesn'teven have to be modern dating.
That tends to lead to behaviors.
Like be careful about how muchyou reveal when it comes to
you. Really curate your personality.
Don't show too much too soon.
(08:48):
Find out what they participatein, the things they want to do.
Be agreeable, be easy, get along with,
show them how great theirlife is going to be with you.
I have seen a lot in thedating world online as
far as courses and programs because ofthe nature of what I do. And I've had
different clients who work in thatfield. So in doing a lot of the research,
(09:12):
it's
so much of the lessons beingtaught not by my clients.
They're doing quite the opposite.
They're trying to do somethingthat is more meaningful,
something that allows people to comeinto relationship in a very different way
that's more life giving, but what theyknow is going on in their industry.
There are people who are behindthe microphone saying things like,
(09:35):
so let's say you're a woman whodates men mostly you date men.
Then there are all kinds of products andbooks and podcasts and courses on how
to get a guy to choose you.
And it's going to tell you how theman works and how his mind works.
And I'm not necessarily sayingthey're entirely wrong in
everything that they're saying.
(09:56):
It's the approach thenbecomes how to get chosen and
that takes her away from herself.
It's a great setup for selfabandonment. That's what we notice.
And it could go the other way. Let'ssay you're a man who only dates women,
and so you are followingthe advice on how to do so.
(10:18):
And there's some really bad advice aboutthat out there that's being taught by a
lot of cis straight mento other men on how to get
women that involves beingavoidant and not coming off as
too needy and not seemingtoo emotional or whatever.
And then there's some out thereabout how to get a woman to choose
(10:40):
you as well. And then there'sjust a spectrum out there.
Let's say you are a woman who dates womenor you are a man who dates men or you
are someone who datesanyone regardless of gender.
There are all kinds ofdifferent approaches and products that can be found. But
what is even more fascinating is thereis a similarity where all of these
different dating preferencesmeet and in where they meet.
(11:04):
I have observed and experiencedmyself having been someone who
does not have a preference around gender,
meaning that's not the attraction for me.
It's more about energy and connection.
There's still this similaritythat all of us have,
which is this deep desire to feel chosen.
(11:27):
Now think of that in your business and
when you approach messaging,you get a very similar
series of advice in different placesthat are going to say how to get
people, how to get them to choose you,
how to trump the competition.
(11:50):
And then it becomes about how do I writeto the things that I think that they
want and tell them that I'm going to getthem what they want. So they choose me.
And then everyone is doing that. So let'ssay you are the person who offers that
service, that helps collegestudents set up their career.
You work with someone who says, well,you need to come up with a bold outcome,
(12:10):
one bold outcome that you talkabout and that's your thing.
But a lot of these boldoutcomes are still surface level
results.
So you are talking about something thatsomeone else is going to pop up and say
as well. So then you're stuck wondering,how do I really differentiate?
Now what this person that sent me thisquestion did that I thought was so
(12:32):
wonderful is they actually asked forfeedback on their sales page from
actual users of the page.
And what they received felta little harsh to hear,
I fully get that.
But what was telling about it is peoplewere having a hard time trusting the
sales page because a lot of thepromises and the positioning is
(12:55):
something they've seen over andover and over. It was meant to stand
out. These bold claimsare meant to stand out,
but they're being said by multiplepeople who don't always have the right
intentions, who don't always back it up.
And people are actually getting intospaces into programs and courses and
finding out the experience did notmatch the promise by any means.
(13:19):
Or we have people who dooffer really wonderful
in-depth experiences, butthey're afraid to lead with that.
And so they attract the wrongpeople. Just like in dating,
you're attracting the wrong potentialpartner because you're not showing
yourself.
You're not being yourself because you'reafraid to be rejected for who you are.
(13:40):
That's like the deep fear.We don't want to be rejected.
That desire to feel chosenis an avoidance of rejection.
So it feels safe to followthe dating games, for example,
of only text this much and thenpull back a little bit, blah, blah,
blah.Same like business is if we can
find a positioning that is more about a
(14:04):
bold claim or saying something justfocusing on the program and what we think
this ideal client wants,
then it's not as personalbecause it's not the actual
deep,
meaningful message that we truly wantto share and how we really want to work
with people the magic that you know bring.
Because if you lead with that and itdoesn't work, that might hurt more.
(14:26):
That's the fear. Just like in dating,
if I lead with who I am andI don't get the partner,
then I feel rejected for who I am.
So that's where ultimatelyit's being in this sense
of security,
in belief and knowing
(14:48):
that you are okay no matter what.
And it's better to let certain people,
certain energies fall away from you,
whether that's in dating or fall awayfrom your sales page if they're not the
ones who are going to align once they'rein the program. So leading with a
message that is surface levelresults and then saying, well,
I'm going to teach them the realstuff once they work with me,
(15:10):
that's still a form of bait and switch.
And then you find yourself frustratedwith clients who don't meet you,
clients who don't get you clientswho bring certain energies to your
inbox complaints and wanting youto fix them and wondering why
you're not fixing them and why you'renot getting them faster results because
(15:30):
they're not doing the work.
They hoped you were going to do it allbecause that's what your positioning told
them you would do your positioning,told them, I'll get you this result.
But deep down, when they work with you,
it comes from them and how theyintegrate what you teaching
them. Like the college student example,
(15:51):
they would have to havea really strong sense
of belief in themselves to be able tohold the discernment. It requires not to
accept the very first job offerto come in with boundaries,
to come in with the power tonegotiate, personal power,
to negotiate that.
They would have to do that inner work too.
(16:14):
But if you just said to them,
you will get your dreamjob by taking this course,
and you don't include any ofthat real messaging upfront.
You get people, parents who buythis course for them who are like,
why didn't my kid get thatjob? Why is this not working?
(16:35):
And then we get frustrated andthen we change our promise again.
We change our program again.So the real question here,
back to what this clientsubmitted was why do you
think this sales page isn't converting
is where isn't the messaging connecting
(16:58):
anymore? If people are saying,
this feels like the same thingI've seen on 500 other ads,
or I'm not trusting itbecause it seems too hypey,
infomercially, then they didn't feelconnected. They didn't feel seen,
they didn't feel lit up.And now more than ever,
especially in the age of AI and theage of being inundated with surface
(17:22):
level ads all the timefocused on fixing yourself,
how wonderful would it be ifyou were the disruptor to that?
If your message showed upto them in an ad or on your
website or someone referred yourwebsite to them and they looked at the
(17:42):
first line of copy and wokeup something in them lit up,
they felt inspired. Howwonderful would that be?
So it's where isn't this connecting?
That's the question I want to ask.
And what may bring up resistance aroundthat is how big of a change is this
(18:03):
going to be? So also that'snot really the right question,
is it? Like,
how much work is this going to be forme to change the messaging? That seems
like a lot of work versushow incredible will it feel
to align your messaging?
Finally with how truly bold
(18:24):
you are, deep down,
how bold your work truly is,
how bold other people feelwhen they get to work with
you.
What if that came throughin all of the copy
and content you're creating,you're not holding back.
(18:45):
So that's what I wantedshare with you today.
I do have a resource if you want tostart trying out some exercises to
get into your deeper messaging and seewhat is looking to change in whatever
you're creating. It's called will Mymessaging work depends. Can you own it?
The free resource is the guidebook,
and this is pulled straightfrom one of my paid trainings,
(19:07):
which you can enroll in if you downloadthe free guidebook on the thank you
page.
There is an option to also enroll inthe full training if you want to do
the deep dive.I also do the training live,
and if you are get the guidebook,
you will get notifiedwhen it goes live as well,
so we can do some live interaction.
So I will put the link tothat in the show notes.
(19:28):
That's will my messagingwork depends, can you own it?
It's a guide to remembering whoyou are as an abundant creative
being with a reallybig message to express.
And this is also aboutcrafting messaging content that
aligns with your true passion andattracts the kinds of clients who
(19:49):
are ready for you.
So the kinds of clients who arenot going to clog up your inbox
with those types of questionsI mentioned earlier.
So I'll give the link to that.If you have any questions,
you can always reach out andthank you so much for listening.
Someone submitted a questionto me asking why I think
their program isn'tselling like it used to.
This is a program that sold verysuccessfully for years to a specific
demographic,
and that demographic has changed in
(00:22):
that the product itself ismeant for people going through
a very specific phase in life,
which means the original clientsof that program were of a
different generation thanthe new wave of clients
coming in and now goingthrough that phase.
(00:43):
But let's say you help collegestudents plan their next
steps to get into the career oftheir dreams and to make sure they've
done all the things thatthey need to do, to do so,
so that they're not in life regrettingnot having planned differently.
So you come into their life at a key time.
(01:04):
That didn't happen fora lot of us in college.
We went through college and then we getout into the life we're meant to live,
and there are a lot of question marksand we don't necessarily learn certain
things that would have beenreally helpful to learn,
such as how to be reallydiscerning when it comes to
the types of opportunities you accept,
(01:26):
how to show up for a job interview or to
pursue something within yourfield that aligns more with you
and to how to show up to that interview,
for example without compromisingyourself completely. A lot of things
that many of us learn the hard way anda lot of us who have our own businesses
(01:47):
have had to learn to do.Where we go into negotiations,
we go into setting ourprices, we create programs,
we decide who we're going to work with,how we're going to work with them,
and it teaches us a lot ofuncomfortable things along the way,
like boundaries and self-worthand having to confront
imposter syndrome and allkinds of things that come up.
(02:09):
And I really don't like thatterm. I'm not going to lie.
I don't like the termimposter syndrome really.
It's confronting our sense of self and
relationship to our own magic andour own capacity and what we can
and cannot create and whatwe believe around that.
And then the more we expand that belief,
(02:30):
the more that we tend to attractand bring in. And so let's say
you work with college students.
Now college students change constantly.
So you are getting differentgenerations and you're also getting
different versions ofmaybe the same generation.
Let's say you work witha wave of younger Gen X
(02:53):
and younger as they were just bornlater than the other Gen X who were born
earlier. And then let's sayyou get the elder millennials,
you get the youngermillennials, so on and so forth.
So that matters becausethey have been through
different things in the world.They've experienced media differently.
(03:14):
Their media literacy has changed.
How they interact has altered theway they've experienced ads and
marketing that's going to impacthow you connect with them.
And so this question I was asked in what I
do with clients where theysubmit questions to me and I offer them insight via a
(03:35):
Loom video
was about why do you thinkthis existing positioning is
no longer working?And I knew the answer was going to be
you are probably going to make abigger change than you realize.
Now,
a lot of the times when people cometo me with questions about copy and
(03:59):
messaging or when I'mlooking at my own stuff,
there's a part of us that is crossingour fingers and hoping it's minor,
like I just need to change a headlineand alter an email subject line.
But a deeper part of us knowsthat the reason we're even
coming forward with the questionand why someone would come to me,
(04:20):
they're not turning to chat GPT,
they're not feeling satisfied with theanswers over there or they've actually
tried and all they're getting iswhatever chat GPT came up with based on
their interaction with that person, right?
Chachi PT is going tointeract differently with you
depending on how you prompt it,
(04:41):
how you share what you're lookingfor and who you are. It tries
to fit what it thinks is goingto be a fit for you and the
conversation that you're trying to have.Now, that means they could have asked,
help me come up with bolderheadlines, suggest subject lines,
and then got 20 differentsuggestions from chat GPT. Great.
(05:05):
That's not really the question, is it?
There's something else because it isn'tnecessarily even a headline problem.
There's a connection issue going on.
So I use a lot of dating analogies.
People who work withme closely enjoy this.
We get into our understanding of how we do
(05:27):
relationship is oftenmirrored and mirroring
how we are experiencing ourcreativity in our businesses.
And anything that we're doing in ourcareer, they're not necessarily separate,
especially because you are doingsomething that you decided to do that is
outside of convention.
And so it's really a veryholistic experience. How you do
(05:50):
life tends to be how you do business,how you are interacting with clients,
how you're holding your boundaries, yourdiscernment, your sense of sovereignty,
your sense of security. It will showup in all these different areas.
So another thing I wouldthink about here is let's
say you are at the tail end of a series of
(06:14):
relationships,
whether they're friendships or dating that
just haven't worked out the way thatyou had hoped or they worked for a
time and they kept havingsome kind of expiration date,
like something in theend wasn't quite there to
(06:35):
hold it together long enough.
Now that could be actual conflictin the relationship and it could be
neither person was doinganything necessarily wrong,
but the compatibility wasn'ta hundred percent there.
And so if we were to gobackwards and look at, well,
what happened? How did we spendall this time with a person
(06:58):
only to find out we'renot really a good fit?
How did we make it this far? Now, thereare a lot of reasons that can happen.
Different phases of life puts everyonethrough different phases of growth,
and some people grow indifferent directions or someone in the relationship is
growing at a faster rate and it changeseverything when the other person
(07:20):
isn't matching that. So thereare all kinds of reasons,
but let's say we go work backwardsand we look at how the relationship
formed.
A lot of advice around andapproaches to dating are about
getting with somebody,getting them to choose you,
(07:41):
getting them to likeyou, getting them to say,
I want to pursue you to be withyou. I want to make you my partner.
I want to commit to you. And
if the goal is initiallythere and stays there,
and that's what's centered,
what you end up doingis centering the idea
(08:02):
of this person and this relationship.So you dating
and you are on a date where, okay,
this person does spark interest in you.
They match your standards attraction wise,
you are feeling excited about themin a way that you haven't felt
excited about everybody else or itjust feels good to be on these dates.
(08:26):
And so you're hoping tomove things forward and
following modern dating, it doesn'teven have to be modern dating.
That tends to lead to behaviors.
Like be careful about how muchyou reveal when it comes to
you. Really curate your personality.
Don't show too much too soon.
(08:48):
Find out what they participatein, the things they want to do.
Be agreeable, be easy, get along with,
show them how great theirlife is going to be with you.
I have seen a lot in thedating world online as
far as courses and programs because ofthe nature of what I do. And I've had
different clients who work in thatfield. So in doing a lot of the research,
(09:12):
it's
so much of the lessons beingtaught not by my clients.
They're doing quite the opposite.
They're trying to do somethingthat is more meaningful,
something that allows people to comeinto relationship in a very different way
that's more life giving, but what theyknow is going on in their industry.
There are people who are behindthe microphone saying things like,
(09:35):
so let's say you're a woman whodates men mostly you date men.
Then there are all kinds of products andbooks and podcasts and courses on how
to get a guy to choose you.
And it's going to tell you how theman works and how his mind works.
And I'm not necessarily sayingthey're entirely wrong in
everything that they're saying.
(09:56):
It's the approach thenbecomes how to get chosen and
that takes her away from herself.
It's a great setup for selfabandonment. That's what we notice.
And it could go the other way. Let'ssay you're a man who only dates women,
and so you are followingthe advice on how to do so.
(10:18):
And there's some really bad advice aboutthat out there that's being taught by a
lot of cis straight mento other men on how to get
women that involves beingavoidant and not coming off as
too needy and not seemingtoo emotional or whatever.
And then there's some out thereabout how to get a woman to choose
(10:40):
you as well. And then there'sjust a spectrum out there.
Let's say you are a woman who dates womenor you are a man who dates men or you
are someone who datesanyone regardless of gender.
There are all kinds ofdifferent approaches and products that can be found. But
what is even more fascinating is thereis a similarity where all of these
different dating preferencesmeet and in where they meet.
(11:04):
I have observed and experiencedmyself having been someone who
does not have a preference around gender,
meaning that's not the attraction for me.
It's more about energy and connection.
There's still this similaritythat all of us have,
which is this deep desire to feel chosen.
(11:27):
Now think of that in your business and
when you approach messaging,you get a very similar
series of advice in different placesthat are going to say how to get
people, how to get them to choose you,
how to trump the competition.
(11:50):
And then it becomes about how do I writeto the things that I think that they
want and tell them that I'm going to getthem what they want. So they choose me.
And then everyone is doing that. So let'ssay you are the person who offers that
service, that helps collegestudents set up their career.
You work with someone who says, well,you need to come up with a bold outcome,
(12:10):
one bold outcome that you talkabout and that's your thing.
But a lot of these boldoutcomes are still surface level
results.
So you are talking about something thatsomeone else is going to pop up and say
as well. So then you're stuck wondering,how do I really differentiate?
Now what this person that sent me thisquestion did that I thought was so
(12:32):
wonderful is they actually asked forfeedback on their sales page from
actual users of the page.
And what they received felta little harsh to hear,
I fully get that.
But what was telling about it is peoplewere having a hard time trusting the
sales page because a lot of thepromises and the positioning is
(12:55):
something they've seen over andover and over. It was meant to stand
out. These bold claimsare meant to stand out,
but they're being said by multiplepeople who don't always have the right
intentions, who don't always back it up.
And people are actually getting intospaces into programs and courses and
finding out the experience did notmatch the promise by any means.
(13:19):
Or we have people who dooffer really wonderful
in-depth experiences, butthey're afraid to lead with that.
And so they attract the wrongpeople. Just like in dating,
you're attracting the wrong potentialpartner because you're not showing
yourself.
You're not being yourself because you'reafraid to be rejected for who you are.
(13:40):
That's like the deep fear.We don't want to be rejected.
That desire to feel chosenis an avoidance of rejection.
So it feels safe to followthe dating games, for example,
of only text this much and thenpull back a little bit, blah, blah,
blah.Same like business is if we can
find a positioning that is more about a
(14:04):
bold claim or saying something justfocusing on the program and what we think
this ideal client wants,
then it's not as personalbecause it's not the actual
deep,
meaningful message that we truly wantto share and how we really want to work
with people the magic that you know bring.
Because if you lead with that and itdoesn't work, that might hurt more.
(14:26):
That's the fear. Just like in dating,
if I lead with who I am andI don't get the partner,
then I feel rejected for who I am.
So that's where ultimatelyit's being in this sense
of security,
in belief and knowing
(14:48):
that you are okay no matter what.
And it's better to let certain people,
certain energies fall away from you,
whether that's in dating or fall awayfrom your sales page if they're not the
ones who are going to align once they'rein the program. So leading with a
message that is surface levelresults and then saying, well,
I'm going to teach them the realstuff once they work with me,
(15:10):
that's still a form of bait and switch.
And then you find yourself frustratedwith clients who don't meet you,
clients who don't get you clientswho bring certain energies to your
inbox complaints and wanting youto fix them and wondering why
you're not fixing them and why you'renot getting them faster results because
(15:30):
they're not doing the work.
They hoped you were going to do it allbecause that's what your positioning told
them you would do your positioning,told them, I'll get you this result.
But deep down, when they work with you,
it comes from them and how theyintegrate what you teaching
them. Like the college student example,
(15:51):
they would have to havea really strong sense
of belief in themselves to be able tohold the discernment. It requires not to
accept the very first job offerto come in with boundaries,
to come in with the power tonegotiate, personal power,
to negotiate that.
They would have to do that inner work too.
(16:14):
But if you just said to them,
you will get your dreamjob by taking this course,
and you don't include any ofthat real messaging upfront.
You get people, parents who buythis course for them who are like,
why didn't my kid get thatjob? Why is this not working?
(16:35):
And then we get frustrated andthen we change our promise again.
We change our program again.So the real question here,
back to what this clientsubmitted was why do you
think this sales page isn't converting
is where isn't the messaging connecting
(16:58):
anymore? If people are saying,
this feels like the same thingI've seen on 500 other ads,
or I'm not trusting itbecause it seems too hypey,
infomercially, then they didn't feelconnected. They didn't feel seen,
they didn't feel lit up.And now more than ever,
especially in the age of AI and theage of being inundated with surface
(17:22):
level ads all the timefocused on fixing yourself,
how wonderful would it be ifyou were the disruptor to that?
If your message showed upto them in an ad or on your
website or someone referred yourwebsite to them and they looked at the
(17:42):
first line of copy and wokeup something in them lit up,
they felt inspired. Howwonderful would that be?
So it's where isn't this connecting?
That's the question I want to ask.
And what may bring up resistance aroundthat is how big of a change is this
(18:03):
going to be? So also that'snot really the right question,
is it? Like,
how much work is this going to be forme to change the messaging? That seems
like a lot of work versushow incredible will it feel
to align your messaging?
Finally with how truly bold
(18:24):
you are, deep down,
how bold your work truly is,
how bold other people feelwhen they get to work with
you.
What if that came throughin all of the copy
and content you're creating,you're not holding back.
(18:45):
So that's what I wantedshare with you today.
I do have a resource if you want tostart trying out some exercises to
get into your deeper messaging and seewhat is looking to change in whatever
you're creating. It's called will Mymessaging work depends. Can you own it?
The free resource is the guidebook,
and this is pulled straightfrom one of my paid trainings,
(19:07):
which you can enroll in if you downloadthe free guidebook on the thank you
page.
There is an option to also enroll inthe full training if you want to do
the deep dive.I also do the training live,
and if you are get the guidebook,
you will get notifiedwhen it goes live as well,
so we can do some live interaction.
So I will put the link tothat in the show notes.
(19:28):
That's will my messagingwork depends, can you own it?
It's a guide to remembering whoyou are as an abundant creative
being with a reallybig message to express.
And this is also aboutcrafting messaging content that
aligns with your true passion andattracts the kinds of clients who
(19:49):
are ready for you.
So the kinds of clients who arenot going to clog up your inbox
with those types of questionsI mentioned earlier.
So I'll give the link to that.If you have any questions,
you can always reach out andthank you so much for listening.
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