Gary serves us a guide to modern advertising, emphasising the importance of "day trading attention" by capturing underpriced attention on social media. It highlights how social media has evolved, focusing on interest-based algorithms rather than solely relying on social graphs.
The Gary introduces the PAC (Platforms and Culture) and SOC (Strategic Organic Content) frameworks, providing a blueprint for creating relevant and effective content. It suggests that businesses should experiment, analyse consumer behavior through post-creative strategies, and adapt their approach based on insights gained.
Gary urges brands to test different forms of media and engage with the audience. Various content examples and platform strategies are provided, promoting a shift from traditional advertising to a more dynamic, consumer-centric approach.
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