The Expansion Code with Heather Dick
The Expansion Code is your go-to podcast for the power players ready to scale with confidence. Hosted by powerhouse beauty business owner and leadership mentor Heather Dick, this show dives deep into what it really takes to grow and lead a thriving business, especially in the beauty, wellness, and creative industries. From building a team and navigating commercial build-outs to mastering confident leadership and creating sustainable systems, each episode delivers raw insights, real strategies, and zero fluff. Whether you’re expanding your brick-and-mortar, shifting your mindset, or looking for a growth edge, Heather’s got you covered with solo episodes, expert interviews, and quick & dirty growth hacks to fire up your next move. This isn’t just business talk, it’s the unfiltered playbook for building something bold, beautiful, and wildly successful. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Minh-Thu Lam, an executive coach and recovering perfectionist. Minh-Thu shares her journey from a high-pressure career in luxury retail to becoming a coach who helps executives and high performers overcome burnout by optimizing stress.
We discuss about:
- Burnout is a core theme, discussed in terms of its causes, symptoms, and how i...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
This episode will focus on recognizing and addressing burnout by understanding the disconnect between one's actions and authentic self, and practical tips for optimizing stress.
In this episode:
- Learn why high performers ignore burnout symptoms until it's too late.
- Find out how nerv...
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Jesse Schewchuk, a media company owner and founder of the nonprofit Menopause Mission. Jesse shares her personal experience with perimenopause and menopause, including symptoms like insomnia, anxiety, brain fog, and emotional changes that led to a mental health crisis. She emphasizes the importance of early education and conversation about menop...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Tired of burnout holding you back? Explore the intersection of women's health and business growth, revealing how understanding and addressing hormone health can prevent burnout and cultivate a more supportive work environment in this episode.
In this episode:
- Redefine success by pr...
Episode Summary:
This episode of The Expansion Code features Heather Dick interviewing Justine Martinson, the CEO and founder of Lipstick Empire. Justine shares her journey of building her business, starting from a young age with a passion for making people look and feel good, to opening her spa in 2013.
We discuss about:
- Building relationships with clients, providing personalized care, and creating a welcomi...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Discover actionable strategies for creating a magnetic brand, reducing turnover, and building a service-based business that thrives on high-touch client care and a strong team culture.
In this episode:
- Find out how to create a magnetic brand.
- Learn how to build a loyal client base f...
Episode Summary:
In this new solo episode, Heather discusses her expensive business mistakes, totaling around $40,000, to help listeners avoid similar pitfalls. She emphasizes the importance of intentional decision-making, due diligence, and learning from failures in business, drawing from her experiences in expansion, hiring, and marketing.
Heather discuss about:
- A situation where, driven by desperation duri...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather's spilling the tea on $40,000 worth of business blunders in this week's Quick & Dirty Growth Hack episode, all thanks to the dangers of moving too fast! Tune in to discover how you can dodge these expensive lessons and scale your business smarter.
In this episode:
- Avoid costly b...
Episode Summary:
In this episode, Heather Dick chats with holistic business strategist Tracey Jasmine about mindset, strategy, and building a sustainable business. Tracey shares her journey from wedding photographer to business coach, emphasizing the importance of integrating mindset with strategy for long-term success. She discusses how to identify and address limiting beliefs, the necessity of a strong support system, and...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
In this episode of The Expansion Code, Heather shares insights on aligning your business strategy with your personal values for sustainable growth. Discover how to reconnect with your inner GPS, prioritize your nervous system, and build a business that supports your life, not steals from it.
I...
Episode Summary:
This episode focuses on marketing and branding strategies for businesses. In this new episode of The Expansion Code, Heather interviews Jodie who believes traditional marketing like billboards can be effective for location-specific businesses if they complement a digital strategy. Repetition is key, with the need for consumers to see something approximately 28 times before it resonates.
We discuss ab...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather shares strategies on marketing, leadership, and mindset. This Quick and Dirty Growth Hack episode emphasizes that strong branding is essential for converting leads, providing actionable tips to align your brand with your values and audience, paving the way for business expansion.
I...
Episode 35: Rebrands, Real Talk, and Relationship Marketing with Virago Social Co.'s Justine & Alexa
Episode Summary:
Heather interviews Alexa and Justine in this new episode of The Expansion Code, from Virago Social Co, a marketing agency, to debunk social media myths and provide actionable advice for business growth. They discuss the overemphasis on follower count versus engaged community, highlighting the importance of quality content and genuine engagement. They emphasize email marketing as a crucial, owned resource an...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Stop wasting time on Instagram and start seeing real growth for your beauty business by creating content that connects with your audience's desires, shows off your personality, and makes it easy for them to book.
In this episode:
- Discover content systems that actually work.
- Learn how to crea...
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Christina Kirkey about the realities of salon expansion, including build-out costs, financial challenges, and industry competition. Christina shares her experiences with restructuring pricing, managing debt, and maintaining brand identity while growing her business.
We discuss about:
- Financial and logistical complexities of constr...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ever dreamed of opening your own salon? Christina Kirkey from Pinnup Studio shares the raw truth behind the dream, revealing how she tackled massive build-out costs and monthly payments – plus, she spills the beans on a pink toilet situation you won't believe!
In this episode:
- Discover how ...
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Hailey Piper, a fractional CFO with a passion for spreadsheets and helping small businesses understand their finances. Hailey explains what a fractional CFO does, bridging the gap between business owners and their financials, and offers services on a monthly, quarterly, or annual basis.
We talk about:
- Role, benefits for small ...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Tune in on Wednesday to learn how to ditch the "figure it out later" mindset, avoid financial surprises, and build a solid business foundation with clear, actionable financial insights. Are you feeling broke despite being profitable? Find out why!
In this episode:
- The real difference betwee...
Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.
We talk about:
- General discussion of events, their purpose, and ho...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ready to unlock explosive growth through events? Don't miss Wednesday's episode for actionable strategies on smart budgeting, client loyalty, and creating connections that convert into serious expansion.
In this episode:
- Turn events into actual growth drivers.
- Learn the straight-up strategy ...
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