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October 8, 2025 46 mins

Episode Summary:

In this episode of The Expansion Code, Justin Cross discusses scaling a business, emphasizing the transition from one-on-one services to a semi-private model to increase revenue and efficiency. He highlights the importance of recognizing when you've reached a ceiling, seeking business coaching to identify new opportunities, and investing in team training to confidently delegate and expand service offerings.


We discuss about:

  • Transitioning from a solo operation to a team-based business, focusing on growth and expansion.
  • Hiring and training team members to support business growth.
  • Moving from one-on-one training to small group training to scale services and increase revenue.
  • Maintaining a positive and forward-thinking attitude towards business growth and overcoming challenges.
  • Seeking guidance and support from experienced coaches to identify opportunities and overcome limitations.


Connect with Justin Cross:

Instagram: https://www.instagram.com/crossconditioning/ 

Website: https://crossconditioning.ca/ 


How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: https://www.theexpansioncode.ca/

Check out Heather’s consulting packages, free resources, and strategy sessions on her website.


Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua


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Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick


Podcast Artwork created by Lucas Seaward: www.360design.ca


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