The Expansion Code with Heather Dick
The Expansion Code is your go-to podcast for the power players ready to scale with confidence. Hosted by powerhouse beauty business owner and leadership mentor Heather Dick, this show dives deep into what it really takes to grow and lead a thriving business, especially in the beauty, wellness, and creative industries. From building a team and navigating commercial build-outs to mastering confident leadership and creating sustainable systems, each episode delivers raw insights, real strategies, and zero fluff. Whether you’re expanding your brick-and-mortar, shifting your mindset, or looking for a growth edge, Heather’s got you covered with solo episodes, expert interviews, and quick & dirty growth hacks to fire up your next move. This isn’t just business talk, it’s the unfiltered playbook for building something bold, beautiful, and wildly successful. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ever dreamed of opening your own salon? Christina Kirkey from Pinnup Studio shares the raw truth behind the dream, revealing how she tackled massive build-out costs and monthly payments – plus, she spills the beans on a pink toilet situation you won't believe!
In this episode:
- Discover how ...
Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Hailey Piper, a fractional CFO with a passion for spreadsheets and helping small businesses understand their finances. Hailey explains what a fractional CFO does, bridging the gap between business owners and their financials, and offers services on a monthly, quarterly, or annual basis.
We talk about:
- Role, benefits for small ...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Tune in on Wednesday to learn how to ditch the "figure it out later" mindset, avoid financial surprises, and build a solid business foundation with clear, actionable financial insights. Are you feeling broke despite being profitable? Find out why!
In this episode:
- The real difference betwee...
Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.
We talk about:
- General discussion of events, their purpose, and ho...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ready to unlock explosive growth through events? Don't miss Wednesday's episode for actionable strategies on smart budgeting, client loyalty, and creating connections that convert into serious expansion.
In this episode:
- Turn events into actual growth drivers.
- Learn the straight-up strategy ...
Episode Summary:
In this episode of The Expansion Code, host Heather Dick interviews Traci Bateman, a prominent figure in the MediSpa community. Traci shares her journey into the wellness industry, starting with a hot yoga studio concept that evolved into a luxury MediSpa called Bliss MediSpa & Integrated Wellness.Traci discusses the challenges of opening and running a business, including securing funding, finding the r...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Heather shares three key takeaways from her conversation with Traci Bateman, founder of Bliss Yoga Spa, about building a lasting wellness empire. Traci emphasizes the importance of delegation, designing a client experience that reflects your brand's energy, and scaling up in stages for sustainable growth.
...Episode Summary:
In this episode of The Expansion Code, Heather Dick interviews Ashley Luck, co-founder and owner of AMP Solutions, a luxury corporate retreat business. Ashley shares her journey from corporate event planning to starting her own company specializing in high-end, unique corporate retreats around the world.
She emphasizes the importance of these retreats for team cohesion, especially for remote teams,...
Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Ready to ditch the burnout and boost your business? This episode, Heather dives into how strategic, intentional retreats can drive profit, power, and deep connection, turning attendees into loyal brand ambassadors – it's a sales funnel disguised as a soul-centered experience!
In this episode:
- Learn ...
Episode Summary:
In this powerful and deeply personal solo episode, Heather opens up about the gritty reality behind scaling a business while navigating burnout, people-pleasing, perfectionism, and trusting her own gut. She shares how the shift from constant hustle to true self-awareness and alignment changed everything—not just in business, but in her relationships, energy, and daily peace.
From working two full-time jobs t...
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is unpacking the real reason you’re tired, scattered, and stuck on the hustle wheel—and it’s not your planner. It’s a lack of self-awareness.
If your to-do list is growing but your bank account isn’t, and your energy feels like it’s leaking everywhere, this episode is your call to recalibrate. Beca...
Episode Summary:
In this value-packed episode, Heather sits down with the inspiring Emilie Iggiotti to dive into what branding really means beyond just a logo and a color palette. Emilie shares her unconventional path from law school to full-time photography, how she built her business without social media, and how intentional networking and caring deeply about clients became her signature marketing strategy.
Key Takeaways:
- Br...
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is throwing out the old playbook on branding. This isn’t about fonts or feeds—it’s about energy, rhythm, and real connection.
If you’re tired of posting and praying on Instagram or feel like your online presence isn’t actually growing your business, this one’s for you.
In this episode:
- Why yo...
Episode Summary:
What does real freedom look like—and why do so many entrepreneurs feel stuck chasing it?
In this empowering episode, Heather sits down with transformational life and business coach Stacey Berger to dig into what’s really holding people back from the life and business they want. From mindset shifts and money blocks to failure, procrastination, and redefining success, Stacey shares the exact practices and beliefs she u...
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is tackling the root of every breakthrough and every burnout: mindset.
If you’ve ever caught yourself saying, “I know what to do, I just can’t seem to do it,” this episode is your mirror and your motivation. Because growth isn’t about strategy alone—it starts in your mind.
In this episode:
- Wh...
Episode Summary:
In this solo episode, Heather shares the real, raw, and ridiculously valuable truths behind opening a commercial space—whether you're moving out of your home studio or stepping into your next big expansion.
She breaks down what’s worth the money, where you can save, how to create a jaw-dropping client experience, and why local partnerships might be your secret sauce. If you’re dreaming of launching your own space, th...
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is lighting a fire under your build-out plans—whether you're moving from your home studio or dreaming about opening your first (or third) commercial space.
This episode is packed with power moves that will save you money, make you more money, and help you avoid the messy mistakes she made along the...
In this powerful episode of The Expansion Code, Heather sits down with salon owner, mentor, and human design guide Rachel Nixon to explore how true leadership starts from within—your body, your cycle, and your energy. Rachel shares her decades-long journey in the beauty industry, from being an “illegal colorist” to building two soulful salon spaces—one in California and one in New Orleans. But what really sets Rachel apart is how s...
Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.
Today, Heather is bringing awareness to a topic that rarely gets talked about in leadership circles—how women’s cycles impact business, leadership, and team culture.
If you’ve ever felt like your energy is inconsistent or your team dynamics feel “off” with no clear reason, this Growth Hack is about to rewire your...
Episode Summary:
In this episode of The Expansion Code, Heather sits down with longtime friend and Sherwood Park gym owner, Justin Cross, for a real and tactical convo on building a thriving personal training business from scratch. Justin shares how he went from a one-man operation grinding out 130% days to building a team and mentorship program rooted in purpose, systems, and relationships.
Whether you’re in fitness, beauty, or any ...
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