Episode Summary:
In this new solo episode, Heather discusses her expensive business mistakes, totaling around $40,000, to help listeners avoid similar pitfalls. She emphasizes the importance of intentional decision-making, due diligence, and learning from failures in business, drawing from her experiences in expansion, hiring, and marketing.
Heather discuss about:
- A situation where, driven by desperation during a busy season, she hired an underqualified artist
- An expensive mistake during a business expansion when a crucial detail regarding fire-rated doors was missed
- Personal experience of underquoting for a destination wedding
- Instances of accidentally quoting the wrong amount due to human or system errors
- Importance of intentional marketing, cautioning against pouring resources into the wrong offers or platforms
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
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Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick
Podcast Artwork created by Lucas Seaward: www.360design.ca
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