Episode Summary:
This episode of The Expansion Code features Heather Dick interviewing Justine Martinson, the CEO and founder of Lipstick Empire. Justine shares her journey of building her business, starting from a young age with a passion for making people look and feel good, to opening her spa in 2013.
We discuss about:
- Building relationships with clients, providing personalized care, and creating a welcoming environment.
- Creating value for clients and generating consistent revenue. Justine emphasizes the need for a strong client base before implementing a membership program.
- Creating a supportive environment for team members, providing them with autonomy and opportunities for growth.
- Addressing concerns head-on and using them as opportunities for improvement.
- Ensuring that the brand reflects the values and personality of the business.
- Understanding costs and profit margins.
Connect with Justine Martinson:
Website: https://www.lipstickempire.ca/
Instagram: https://www.instagram.com/lipstickempire
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
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Podcast Artwork created by Lucas Seaward: www.360design.ca
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