The Factory Floor
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. You can also find us on YouTube, X, and everywhere you listen to podcasts! Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Episodes
In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions.
They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS.
Custom-coded sites offer full control bu...
In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the stage by highlighting the ...
On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and N...
For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of S...
Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competiti...
More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the com...
The creative director is the most underrated hire right now. Zach, Corey and Nick discuss.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don'...
Vibe marketing in 2025. Are you utilizing the tools available?
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Li...
Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.
In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.
You'll learn:
-Why trust is the real bridge between product and sales
-How bad aesthetics create doubt (and drive...
Phase 3 of SaaS Marketing is all about scaling your wins.
This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the ma...
Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week C...
Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup.
...
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS mark...
Welcome to Episode 3 of The Factory Floor!
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AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.
In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:
🚨 1. Vague...
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!
Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers."
In this discussion, you'll lear...
Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers!
In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to:
Clarify Your Website’s Purpose:
Understand how to communicate your audience’s problem, present your solution, outline actionable step...
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