The Fitness Sales Playbook
For fitness coaches and fitness salespeople who want to close at 50–80%, run 30-minute calls, and face zero objections. Each week, Diarmuid O'Dowd Hill interviews elite salespeople, top fitness business owners, and industry leaders to break down what actually works when it comes to selling high-ticket fitness offers. You won’t get fluff, theory, or recycled business tips. You’ll get sharp, tactical breakdowns designed to help you understand your sales process, master it, and become elite. Built on the CPCE Fitness Sales System — trusted by 200+ clients and some of the biggest fitness brands in the world. One episode a week. One goal: make you better at sales. Click the link to join our free skool community: https://www.skool.com/fitnesssalesinnercircle/about Or to watch the podcast on Youtube, click here: https://www.youtube.com/@DiarmuidODowdHill?sub_confirmation=1
Episodes
Join our Fitness Sales Community for more fitness sales tips.
In this video, we break down how to shift your sales approach depending on who’s in front of you. Some buyers are driven by pain. Others are chasing potential. If you don’t know which is which - you’ll misfire your pitch, lose trust, and lose the sale.
You’ll learn:
- How to identify if someone’s pain or pleasure-driven
- What to say when they give ...
Join The Fitness Sales Inner Circle
In this episode of the Fitness Sales Playbook, I had the pleasure of hosting a dynamic Q&A with members of the Fitness Sales Inner Circle. We explored a range of topics crucial for anyone in the fitness sales industry, from overcoming common sales challenges to building urgency and closing more deals.
Throughout the episode, we delved into strategies to prevent getting ghosted after sales calls...
Join The Fitness Sales Inner Circle
In this episode of the Fitness Sales Playbook, I had the pleasure of speaking with Laura, a seasoned sales trainer and consultant with over 15 years of experience in the sales industry. We delved into her journey from retail sales to remote sales, discussing the challenges and realizations she faced along the way.
Laura shared her insights on the importance of emotional intelligence (EQ) ...
Join The Fitness Sales Inner Circle
In this episode, I had the pleasure of speaking with Jason, a member of our community who runs his own online fitness business. Jason shared his journey into the world of online coaching, which began with him training friends and gradually transitioning from personal training to fully committing to online coaching over the past two years.
Before joining our community, Jason faced significant challe...
Join The Fitness Sales Inner Circle
In this episode of The Fitness Sales Playbook, I had the pleasure of welcoming Sam and James Board, known as the Board twins, who run an online fitness coaching company primarily focused on weight loss and physique development. They shared their journey of transformation after joining my community, the Fitness Sales Inner Circle.
Before joining, Sam and James faced significant challenges ...
Join The Fitness Sales Inner Circle
In this episode of the Fitness Sales Playbook, I had the pleasure of speaking with Jack, a successful salesperson and closer who has made significant strides in the high-ticket sales space. Jack shared his journey from struggling with door-to-door sales in the UK to finding his footing in the online sales world, particularly in the weight loss niche.
Jack discussed the challenges he faced while wor...
Join The Fitness Sales Inner Circle
In this episode, I had the pleasure of speaking with Ethan, a business owner and coach from Gonzales Coaching. Ethan shared his journey from being a salesperson back to running his own business, emphasizing his passion for sales and the joy he finds in closing deals.
We discussed the significant improvements he made in his sales process after joining our community. Initially, Ethan faced ...
Join The Fitness Sales Inner Circle
In this episode, I had the pleasure of speaking with Stuart from inside the Inner Circle! Stuart shared his journey into the high-ticket sales space, which began just five months ago after a challenging start in e-commerce. He candidly discussed how he initially lacked sales experience but quickly adapted by leveraging his friend's knowledge and joining a sales team.
Stuart highlighted the imp...
Join The Fitness Sales Inner Circle
We review a real fitness sales call with one of our Fitness Sales Inner Circle clients, breaking down exactly where the consultation went wrong and how to fix it.
• Following proper sales structure is critical for success in fitness consultations
• Skipping the Problem Phase and Challenge Phase can lead to difficult objections later
• Open-ended questions are more effective than p...
Click here to join The Fitness Sales Inner Circle community.
In this episode, I had the pleasure of speaking with Matt, a business owner and former physiotherapist who has transitioned to helping runners overcome injuries through an online program. Matt shared his journey of moving from in-person consultations to a fully online business model, highlighting the challenges he faced, particularly with sales and closing rates.
Befor...
Click here to join The Fitness Sales Inner Circle community.
In this episode of The Fitness Sales Playbook podcast, I had the pleasure of speaking with Rudy, a dedicated salesperson who has made significant strides in the fitness sales industry over the past year. Rudy shared his journey, starting from his initial reluctance to enter the fitness space, believing it to be a stepping stone rather than a viable career path. However, af...
Click here to join The Fitness Sales Inner Circle community.
In this episode of our podcast, we dive deep into the world of fitness sales with Brodie, a seasoned business owner and sales expert in the online fitness coaching space for men. Join us as we explore the challenges faced by fitness professionals, the importance of mastering sales and marketing, and the journey from being a technician to a CEO.
Brodie shares his p...
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