From Press Releases to Real Relationships

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"Failure only happens when you stop trying." This powerful belief has guided Helen throughout her remarkable journey from frustrated corporate employee to successful entrepreneur.

On this episode of The Fun Side of Business, Helen reveals the crucial but often misunderstood distinction between PR and marketing. Her special talent lies in spotting the newsworthy aspects of businesses that owners themselves often overlook—finding the hidden gems that deserve media attention.

Helen's career path reads like a masterclass in determination. Helen consistently sought growth and meaning in her work. Along the way, she faced both professional setbacks and personal challenges. These obstacles only strengthened her resolve to succeed on her own terms.

What truly sets Helen apart is her relationship-first approach to business. Unlike traditional cold sales techniques that she despises, Helen builds genuine connections that naturally lead to opportunities. 

Beyond professional insights, Helen shares touching personal moments—from diving into a recycling bin to help her future husband, to naming her business on the anniversary of her father's passing, to her commitment to showing her daughter the importance of financial independence. Her story proves that authentic relationships, unwavering determination, and a refusal to accept failure create not just business success but a meaningful life journey.

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