Stop wasting ad dollars on one-time buyers. Hims built a $1.5-billion DTC empire in the men’s healthcare industry — all with one quiz funnel that drives new customers into recurring subscriptions. We'll show you step-by-step how Hims drops shoppers off of ads into a multi-step quiz funnel that’s personalized, creates trust, and gets customers to pay for 3-6 months of their product in advance! Because they collect so much cash up front, they can afford to outspend a ton of their competitors and dominate their market. Stick around you’ll see how you can copy these strategies to boost your customer lifetime value and profit on ad spend. Let's dive in.0:00 Hims1:08 The ad creative7:42 The landing pages20:00 The quiz questions33:55 The quiz results42:08 The offer44:43 The email flows53:30 Recap + templatesTo get the funnels swipe file and funnel templates, go here - https://pages.convertflow.com/swipe
P.S. Subscribe to our show and tell us more about your brand in the comments. We read each one, and might be able to help you out.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.