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September 25, 2025 76 mins

Is ChatGPT becoming the next Amazon?


ChatGPT now recommends products.


An "orders" tab was seen in a recent update shared by Sam Altman.


And Shopify released a way for shoppers to check out directly from AI chat tools like ChatGPT.


If ChatGPT owns product discovery, recommendation, and checkout...


Will that make them the next Amazon?


It could mean a multi-store AI-driven cart like Instacart, but for everything.


Cool for consumers. Dangerous for brands?


OpenAI hired Instacart's former CEO, so it might just happen.


On episode #3 of The Funnels Show, we discuss:

→ How AI changes ecommerce

→ The future of frictionless discovery, and how it could threaten DTC brands

→ AI funnels

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