In this episode of the Garage Grit Podcast, Brad Hurlock of AA Shop Marketing discusses the misleading information from car manufacturers and dealerships regarding extended service intervals. Joined by guests Jeremy Bucy and Mitch Fasnacht, they delve into the consequences of adhering to the 10,000-mile oil change myth and share insights on how shops can rebuild trust with their customers. The conversation includes personal anecdotes, customer relations strategies, and the importance of proper vehicle maintenance. Tune in to learn how to educate your customers and keep their cars running smoothly.
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00:00 Introduction and Today's Topic
01:18 Meet Our Guests: Jeremy and Mitch
03:18 Mitch's Background and Shop Details
04:35 Jeremy's Journey and Shop Insights
13:43 Building Trust with Customers
22:28 Challenges with Manufacturer Service Intervals
32:33 Customer Stories and Maintenance Challenges
33:17 Educating Customers on Oil Changes
37:04 Building Trust with Customers
39:09 Maintenance Programs and Customer Relationships
48:18 Technical Explanations and Customer Communication
52:05 Marketing Tips and Ethanol Discussion
55:58 Industry Trends and Vehicle Technology
01:02:05 Concluding Thoughts and Recommendations
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