In this episode of the Garage Grit Podcast, hosted by Brad Hurlock of AA Shop Marketing, shop owners Mike, Josiah, and Kevin discuss the significant impact coaches have had on their automotive businesses. They describe their varied backgrounds and experiences in the industry, emphasizing the importance of finding the right coach who aligns with their values and goals. The panel delves into topics such as overcoming emotional discounting, employing effective pricing strategies, and utilizing digital vehicle inspection tools. They also share insights on the benefits of being part of coaching groups, or 'tribes,' and advocate for regular reassessment of shop practices. The episode aims to demonstrate how coaching can lead to substantial business growth and operational improvements, urging shop owners to invest in coaching to advance their shops.
00:00 Introduction to the Virginia Automobile Association
00:23 The Journey from Accounting to Automotive
00:37 The Importance of Coaching in the Automotive Industry
01:26 Welcome to the Garage Grit Podcast
02:48 Introducing the Panelists
02:54 Mike's Background and Shop Details
04:46 Josiah's Background and Shop Details
06:10 Kevin's Background and Shop Details
09:54 The Evolution of the Automotive Industry
14:18 The Role of Coaching and Training Programs
29:57 The Impact of Digital Vehicle Inspections (DVI)
30:44 Switching to DVI Programs
31:01 The Role of Coaching in Decision Making
31:37 Challenges and Benefits of Cloud-Based Systems
31:58 Personal Stories and Experiences
32:22 Choosing the Right Platform
33:21 The Importance of Coaching
34:06 Overcoming Emotional Barriers in Business
35:48 The Impact of Community and Market Conditions
37:02 Recruitment and Industry Perception
38:01 Pricing Strategies and Labor Rates
42:24 The Value of Coaching Groups
44:40 Finding the Right Coach
57:35 Concluding Thoughts and Community Engagement
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