How Farmers Can Increase Yields & Profitability with Matt Perreault

Host Joe Sampson sits down with Matt Perreault, a fourth-generation farmer and former R&D leader at Shoup Manufacturing, to discuss the biggest trends shaping the future of agriculture.

They dive into:
✅ High-speed planting and why farmers are doubling their planter speeds
✅ Strip tillage adoption and how it’s reducing costs & increasing yields
✅ Farm equipment market challenges – rising costs, limited trade-ins & repair issues
✅ Commodity prices, tariffs & global ag trends impacting farmers
✅ How manufacturers can innovate and develop products farmers actually need

If you’re a farmer, ag equipment dealer, or manufacturer, this episode is packed with insights on how to adapt and thrive in 2025 and beyond. 🚜

Key Takeaways for Farmers & Ag Businesses

• ✅ High-Speed Planting is Here to Stay – Farmers are doubling speeds to 10-12 mph to optimize emergence & yield, but equipment durability must improve.
• ✅ Strip-Till is the Future of Conservation Farming – Precision nutrient placement is helping farmers save on fertilizer costs & improve soil health.
• ✅ Used Farm Equipment Prices are Falling – But dealers are hesitant to take trades, creating challenges for farmers needing upgrades.
• ✅ Commodity Prices Are Slowly Recovering – Farmers must track global markets, South America’s harvest & U.S. policy changes for pricing trends.
• ✅ Manufacturers Need to Innovate or Fall Behind – Farmers demand durable, efficient equipment that actually delivers ROI, not just marketing hype.

Notable Quotes

• 🗣️ "If I haven’t learned something new by 9 AM, someone wake me up—I must still be asleep." – Matt Perreault
• 🗣️ "High-speed planting changed everything. But now, farmers need row units that can handle the pressure." – Matt Perreault
• 🗣️ "Strip tillage isn’t a passing trend—it’s a major shift in conservation farming." – Matt Perreault
• 🗣️ "Farmers face more than just low commodity prices—rising costs for living, equipment & repairs are hitting hard." – Joe Sampson
• 🗣️ "Align yourself with good people, take care of your customers, and the rest will take care of itself." – Joe Sampson

Contact & Resources- Connect with Matt Perreault on LinkedIn- Contact Joe Sampson via EMBO SalesDon’t miss this episode—stay ahead in the ag industry with expert insights from real farmers and industry pros!