In this episode, host Joe Sampson welcomes Tracey Wiedmeyer, co-founder of Gripp, a software platform revolutionizing agricultural maintenance through dead-simple QR code tagging. Introduced through mutual connections at FEMA, Tracey discusses how Gripp came out of Purdue University’s venture studio, Dial Labs, to address the chronic issue of equipment record-keeping in agriculture.
Tracey shares his gripping (pun intended) experience pitching at the American Farm Bureau Federation’s Ag Innovation Challenge and how Gripp stood out as one of the few software companies in a sea of hardware competitors. He highlights the core functionality of Gripp—QR-tagging everything from cherry trees to center pivots for maintenance tracking—and emphasizes the app’s design philosophy: low friction, no training, and universal accessibility.
The episode dives into real-world use cases, including how farmers can log equipment data, store videos for training, and manage inspections, all with a quick scan. With humble beginnings on a Wisconsin farm and years of experience in venture-backed tech, Tracey brings a unique blend of software and soil to the table. Whether you're managing a dairy or a dump truck fleet, this conversation reveals how simplicity and empathy can drive agtech innovation.
Simplicity wins: Gripp’s QR-based tagging system replaces chaos with clarity—no training required.
Underserved ag problems: Maintenance tracking is often ignored or paper-based. Gripp aims to modernize it.
From pitch to platform: Tracey’s journey through the Ag Innovation Challenge shows how tech in ag can win with authenticity.
Scalable design: While built for farms, Gripp’s model is expanding into construction, manufacturing, and more.
Ownership matters: Farmers can store videos, manuals, and logs right on the asset, preserving tribal knowledge.
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