SEO, AI, and the Future of Ag Branding with Spindustry CEO Michael Bird

Joe Sampson welcomes Michael Bird, CEO of Spindustry, to talk about what really matters when it comes to digital marketing and branding in agriculture. Michael pulls back the curtain on why most ag equipment companies are failing at basic digital strategy — and how to fix it.

They dive into:

• Why websites are still the digital front door (even if you're not selling online)
• The truth about SEO vs. Google Ads
• Why your social media isn’t converting (and what to do instead)
• Practical uses for AI right now in ag business
• The biggest branding myth that’s wasting your budget

Whether you’re a small manufacturer or a large ag dealer, this episode gives you a playbook for elevating your marketing in 2025 and beyond.

🔑 Key Takeaways

• ✅ Most ag companies are failing on the marketing basics — missing analytics, outdated logos, no mobile optimization
• ✅ A good-looking website means nothing without clear calls-to-action (CTAs)
• ✅ Google Ads > Social Media when it comes to qualified traffic and ROI
• ✅ SEO takes time, but it’s worth the long game
• ✅ AI can save you time — from categorizing 20,000 parts to summarizing meeting notes
• ✅ Marketing is about solving the right problem, not just rebranding for vanity
• ✅ Trade shows + digital follow-up = winning combo in modern ag sales

💬 Notable Quotes

• “You might be inviting people to a party and wondering why no one came — but you forgot to send the invites.” — Michael Bird
• “Don’t put the front door on the roof. Put your call to action where it belongs — on the product page!” — Michael Bird
• “Your website doesn’t need to be perfect — but it has to be functional and findable.” — Joe Sampson
• “Google Ads help you show up when people are already searching for what you offer.” — Michael Bird
• “AI won’t take your job. But someone using AI better than you might.” — Michael Bird