In this episode of The Good News Is... Rachel Wilkins sits down with Luca Netz, CEO of Pudgy Penguins, to unpack how a once-memed NFT project became one of the most beloved and successful IP brands in Web3—and beyond.
We talk:
✨ Turning community into commerce
🐧 Building a billion-dollar brand around digital identity
🛒 Getting Pudgy Penguins into Walmart and winning IRL
💡 Scaling with soul in a hype-heavy world
🌍 Why Web3 is more than tech—it’s culture
Luca shares his playbook for creating lasting emotional connection, brand trust, and why cute and collectible might just be the future of global IP.
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