1 - CONTEMPORARY ISSUES IN BUSINESS ADMINISTRATION

Project 1

1) Globalization and Geopolitical Shifts·       Challenges of management in VUCA (high volatility, uncertainty, complexity, and ambiguity) environments·       New understanding of geopolitics – increased relevance for business field·       Triangular geopoliticalanalysis·       Multiscale and systemic analysis of geopolitics

Key reading: Belhoste,N., & Dimitrova, A. (2024). Developing critical geopolitical awareness in management education. Management Learning, 55(4), 617-640.

2)     Digital Transformation and Business Implications·      Building blocks of DT process·      Three phases of DT; strategic imperatives for each phase·      Contextual conditions, mechanisms and outcomes of DT·      Possible future research directions in DT

Key reading: Verhoef, P. C.,Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection andresearch agenda. Journal of Business Research, 122, 889-901.

3)     Disaster Management and Relief·      

Concepts of crisis anddisaster; key types of disasters·       Stages in disastermanagement·       Role of non-profits indisaster management; typology of non-profit responses to disaster·       Stakeholder view indisaster management·       Relationship between SDGs,disasters and business research

Key reading: Arora,S. D., & Chakraborty, A. (2021). The Role of For-Profit Firms in Disaster Management: A Typology. Journal of Macromarketing, 41(4), 675-698.

 

4)      Greenwashing.      Main motives behind greenwashing behavior; key elements of greenwashing·      Different types and levels of greenwashing·      Relationship between greenwashing and ESG (sustainability) performance ·       Integrated greenwashing framework

Key reading: Liu, Y., Li, W.,Wang, L., & Meng, Q. (2023). Why greenwashing occurs and what happens afterwards? A systematic literature review and future research agenda. Environmental Science and Pollution Research, 30(56), 118102-118116. Huang, Z., Shi, Y., & Jia, M. (2024). Greenwashing: A systematic literature review. Accounting & Finance.

 

5)     Corporate Crisis Management and Communication·      Relationship between CC and strategic communication·      The tasks involved in CC·      Crisis types and possible crisis response strategies·      Contingencies that shape CC; situational crisis communication theory·      Importance of stakeholders in CC; rhetorical arena theory

Key reading: Coombs, T. & Holladay, S. (2022). Crisis communication as strategic communication: process and insights. In: Research handbook on strategic communication (pp. 259-273).Edward Elgar Publishing. Coombs, W. T. (2023). Situational crisis communication theory (SCCT) refining and clarifying a cognitive‐based theory ofcrisis communication. The handbook of crisis communication, 193-204.

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