Bad Leads Aren’t Bad—You Just Gave Up Too Soon.
In this episode of The Growth Hack Franchise Marketing Unleashed, host Marcus Slater—founder and CEO of AdCloud Agency and Slater Digital Group—is joined by brand director Mckenzie to challenge a common marketing misconception: that a “bad lead” is a dead end.
Spoiler alert: It’s not. Most leads don’t convert because they’re not nurtured the right way—or long enough.
What you'll learn in this episode:
- Why no lead is truly “bad”—just mistimed or mishandled
- How follow-up impacts conversion rates (and why most teams give up way too early)
- The biggest mistakes businesses make when managing leads
- How to shift your mindset from “close the sale” to “build the relationship”
- When (and how) to use automation, drip campaigns, and retargeting
- How to use data to identify drop-offs in your lead journey
- The difference between salesy messaging and value-based communication
If you’re writing off leads too quickly, relying too heavily on discounts, or not tracking your follow-up performance—this episode will change how you approach lead generation forever.
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#GrowthHack #FranchiseMarketing #LeadNurturing #SalesStrategy #MarketingAutomation #SmallBusinessTips #CustomerJourney #BusinessGrowth #CRMStrategy #LeadConversion
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