Do You Really Need a Website? Or Is It Just Digital Clutter?
Your website might look great—but is it actually converting? Or is it just flexing pretty fonts and scaring off customers?
In this episode of The Growth Hack: Franchise Marketing Unleashed, Marcus Slater (Founder of AdCloud) and Mckenzie (Creative Director and landing page wizard) go full myth-busters on the “must-have website” mindset. Spoiler: that 20-page website with stock photos and 7 dropdown menus? It’s probably just leaking money.
What you’ll learn in this episode:
- Why landing pages are eating traditional websites for breakfast
- The real reason your franchise website isn’t converting (hint: it’s not the font)
- The anatomy of a high-converting landing page
- How to test your way into 70%+ conversion rates
- When to use a landing page, when to use a website—and how to make them actually work together
- Future trends: Why immersive, interactive sites are the next evolution (and static websites are basically the new fax machine)
If your current site is a confusing maze of “Learn More” buttons and stock photos of handshakes, it might be time to pivot. Simpler pages, clearer offers, smarter testing—that’s where the real ROI lives.
Smash that Subscribe button, leave us a review, and send this to the business owner still clinging to their homepage from 2011. (We love them, but it’s time.)
🎧 Follow for more smart, slightly spicy marketing takes:
Instagram: @the_growthhackpodcast
TikTok: @the_growthhackpodcast
Facebook: @the_growthhackpodcast
#FranchiseMarketing #GrowthHack #LandingPages #WebsiteConversion #DigitalMarketingTips #WebsiteRedesign #MarketingStrategy #MarketingPodcast #SmallBusinessGrowth #ConversionOptimization
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!