Ever wonder why you'll drive 20 minutes out of your way for your favorite coffee when there's a perfectly good café next door? That's the power of branding, and it's exactly what Jolie Goodson unpacks in this episode.
With 30+ years in advertising and marketing, Jolie launched her top-rated podcast "Branding Matters" during the 2021 lockdown when she noticed everyone jumping online to sell without first figuring out their why. Now she's here to share the secrets behind iconic brands like Nike, Apple, and even Survivor (yes, the TV show!).
What You'll Learn:
Why people pay $60 for a Yeti mug when a $10 one works just fine
The simple question that becomes your North Star during tough times
How a "badass" t-shirt builds better connections than any logo
Why consistency isn't just nice-to-have—it's trust-building gold
The Nike Run Club strategy that turns community members into customers
Memorable Moment: Jolie's vacation coffee confession that perfectly illustrates brand loyalty in action.
Whether you're launching your first business or looking to strengthen an existing brand, this conversation will shift how you think about building relationships with your customers. Because at the end of the day, people don't just buy products—they buy into the stories and communities that make them feel something.
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You can connect with Joelly Goodson here:
https://www.BRANDINGMATTERS.ca
You can connect with Karl Pontau here:
www.thehumanconnectionpodcast.com
https://www.linkedin.com/in/kpontau
Please like, subscribe, and share this episode with somebody you care about!
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