Tired of getting pitch-slapped in your DMs? This episode is for you!
Join host Karl Pontau as he connects with brand strategist Carly Olson, who shares why entrepreneurs keep falling for "magic bullet" marketing tactics that actually sabotage their success. From automated LinkedIn messages that reference jobs from 7 years ago (yes, this really happened to Carly!) to the danger of listening to too many business coaches at once, this conversation gets real about what's broken in modern marketing.
You'll discover:
- Why having too much input is killing your brand clarity
- The subtle art of building trust before trying to sell
- How to craft a 30-second value proposition that actually works
- Why AI can't replace authentic human connection (and shouldn't try)
- The difference between being "in the room" and actually knowing the people in it
Best quote: "You can't jump into a room with someone and instantly do business with them. The trust is not there yet."
Perfect for entrepreneurs, solopreneurs, and anyone who's ever wondered why their marketing feels more like shouting into the void than building meaningful connections.
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You can connect with Carly Olson here:
www.instagram.com/countrybombshell
You can connect with Karl Pontau here:
www.thehumanconnectionpodcast.com
https://www.linkedin.com/in/kpontau
Please like, subscribe, and share this episode with somebody you care about!
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