All Episodes

June 26, 2025 20 mins

Ready to transform your sales process? Join host Karl Pontau as he sits down with four-time CMO Sebastian Pistritto, who reveals the simple mindset shift that cut his client's sales cycle in half and boosted their average order value from $28K to $150K.

What You'll Discover:

Why "one-size-fits-all" customer approaches are killing your deals

The magic of the "Why" question technique that turns prospects into partners

How to speak different "dialects" within the same industry (hint: your CEO and front-line workers care about totally different things!)

The psychology behind making customers feel understood and validated

Real case study: How repositioning from "operational efficiency" to "labor reduction" changed everything

Perfect For:

Sales professionals, marketers, business owners, and anyone who wants to build genuine connections that convert.

The Bottom Line: Stop selling features. Start solving problems. Because at the end of the day, whether you're B2B or B2C, it's really H2H—human to human.

===

You can connect with Sebastian Pistritto here:

https://www.linkedIn.com/in/sebastianpistritto

You can connect with Karl Pontau here:

www.thehumanconnectionpodcast.com

https://www.linkedin.com/in/kpontau

Please like, subscribe, and share this episode with somebody you care about!

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.