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July 10, 2025 20 mins

What if the key to stronger professional relationships was hiding in plain sight? Marketing strategist Talia Solomon shares her game-changing "birthday practice" – a surprisingly simple habit that's transformed how she connects with colleagues, clients, and teams over her 15-year career.

In this episode, you'll discover:

  • Why birthdays are psychological goldmines for meaningful connection
  • How to turn a 30-second calendar entry into years of relationship dividends
  • The secret to remembering what matters most to the people in your network
  • Why this works better than traditional "how are you?" check-ins
  • Real examples of how this practice strengthens both personal bonds and business results

Talia reveals how she's used this approach with everyone from Pizza Hut executives to her own team members – and even leveraged birthday psychology to drive marketing campaigns at Weight Watchers. The best part? It takes almost no time, costs nothing, and works for introverts and extroverts alike.

Perfect for: Leaders, entrepreneurs, salespeople, and anyone who wants to build authentic professional relationships without the awkwardness of traditional networking.

Key takeaway: In our increasingly transactional world, the simple act of remembering someone's birthday sends a powerful message: "You matter enough for me to remember you."

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You can connect with Talia Solomon here:

https://www.linkedin.com/in/taliasacks/

You can connect with Karl Pontau here:

www.thehumanconnectionpodcast.com

https://www.linkedin.com/in/kpontau

Please like, subscribe, and share this episode with somebody you care about!

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