Aldi Dyla is the founder of Alding, a boutique agency scaling premium brands like Burger King and Katana Mansions with AI-driven campaigns. In this episode he reveals how leaving a cushy corporate salary, “burning the boats,” and treating marketing as investment (not cost) turned his 12-person team into a seven-figure growth machine—and why every CEO’s first move out of burnout should be hiring a coach, not launching another ad.⏱️ TIMESTAMPS0:00 Cold-open & “Marketing Mindset” 4:09 Burn-the-Boats moment: quitting the six-figure job 5:09 Early pain: cash-flow crunch & time management 7:12 Mindset shift: marketing is the oxygen of your business 9:22 Garden & butterflies analogy: attract don’t chase customers 11:01 Marketing as investment, not cost 12:17 Hiring the right marketing partner (quality over quantity) 16:39 Chess analogy: Sales (King) vs. Marketing (Queen) 21:59 “Double your failure rate to increase success” 22:41 First move for burned-out CEOs: fix your mindset (get a coach) 26:11 Success formula: Psychology × Sophistication × Execution 28:11 Biggest risk taken & key lesson (return ∝ risk)🔗 CONNECT WITH ALDILinkedIn → https://www.linkedin.com/in/aldi-dyla/Instagram → https://www.instagram.com/mr_dyla/📚 FREE RESOURCES* Grab Hussein’s CEO Growth Cheat-Sheet → https://www.husseinyassine.com/workbook* Book a 30-min strategy call →https://calendly.com/husseinyassine/strategysession?month=2025-05👍 Enjoyed this conversation?* Hit Subscribe for new episodes every Monday.* Drop a Like & Comment with your biggest takeaway.* Share this video with a founder who’s still starving their business of marketing oxygen.Stay bold. Stay focused. Stay limitless.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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