In this episode, the host welcomes Jason Frazier, a renowned marketing strategist in the mortgage industry. Jason introduces his latest book, 'The Green Zone Project,' co-authored with Darren Copeland, which has become a bestseller on Amazon. The book aims to provide an evergreen playbook for loan officers, integrating both Jason's expertise in consumer direct marketing and Darren's successful methods as a top loan officer. They discuss the critical importance of relationship-building and maintaining an effective structure for consistent success. Key concepts such as the Yellow, Blue, and Green Zones within the book are explored, emphasizing focus, discipline, and actionable strategies for growth. The discussion also touches on overcoming common pitfalls like the 'struggle bunny syndrome' and maintaining momentum in a challenging market.
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