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July 10, 2025 14 mins

What do you do when you have no tools, no tech, and no budget, but a whole lot of belief?

In this debut episode of The Loyal-Tea Talks, I take you back to the very beginning, where my journey with customer advocacy began. No platforms. No gifting partners. Just Excel, heart, and hustle.

I share how I built my first program from scratch, why customer-love beats automation any day, and what it really takes to get your first few champions to show up, not because they’re incentivized, but because they care.

Whether you’re a team of one, starting out, or simply stuck, this is your permission slip to begin anyway.

Start your podcast journey with me, Aparna where every 15 days, I’ll be pouring out fresh brews with industry leaders, unscripted insights, and stories that hit home (and sometimes the boardroom).

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