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December 10, 2024 • 47 mins

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Episode Transcript

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(00:00):
People would write back to me these
testimonies you're
talking about and saying,
"This is not time management, Mark
Hamilton. This is a whole new way of
life. This is a whole new
gift of success that you just gave me.
It's not just time
management. It blows every time
management system out of the water, but
you've just given me a way
to be successful in life.

(00:21):
That's my self—I call it the
self-capture—that's NeoThink at that
level, the self-level.
And okay, remember I told you, NeoThink
is limitless. Did I stop there? Hell no.
It's through this puzzle-building
thinking technique where you pull
together concepts that
you can have breakthroughs. You can see
puzzle pictures, big
pictures that no one's seen before.

(00:43):
And as you know, I've had many of these
breakthrough puzzle
pictures throughout my life,
forming new systems for personal success,
business success, world success,
civilization success.
So do you teach people how to have these
breakthroughs and think in NeoThink,

(01:03):
or do you share your systems?
I actually do both. I share my systems. I
give tools and techniques
so they can do it themselves.
So that's all inclusive when they get
into my books. But in my podcast here,
we'll talk a little bit about how to do
this, how to pull together
a NeoThink puzzle picture,

(01:24):
to pull just out of left field, pull out
a new system that no one's seen before.
Should we cover maybe three big ones,
three or four big ones in today's
podcast, would you say?
Yeah. On today's podcast, you're going to
share with everybody how to do NeoThink?

(01:44):
Sure. Or how to NeoThink?
I'll give you just a little example. By
the way, NeoThink can
start at small levels,
and then it's limitless thinking, so
there's no limit. Perceptual
thinking, there's a percept
and a reaction. Very limiting. Too many
people are stuck in
perceptual thinking. Then you have
conceptual thinking, where it brings

(02:05):
together percepts into a
concept. And in fact, let me
just run through a little example. It
just happened to me
today. In this shopping center,
where there's two big anchors, there's a
big grocery store, chain
grocery store, and there's a
big chain drug store. And in there, you

(02:25):
can walk back and forth
between the two, or several shops
and little restaurants. And one of them
is a baker, right? Now, I've
visited this shopping center for
years and years. Never have I ever
stepped inside the baker, the bakery. So
let me just describe
the customer acquisition for this baker,

(02:47):
at least for passers-by,
right? For foot traffic.
There's a stucco front, bland tan stucco,
and at the top, bake shop.
That's it. So for customer
acquisition, I will call that a C-react,
a perception. Here's a

(03:08):
sign, please come in,
right? That's perceptual thinking. Very
limiting. Now, let's
raise that to the next level,
a conceptual thinking, pulling together a
concept. So let's say
the owner of the bakery
says, "Let's pull together this idea."

(03:29):
When people walk by,
they'll see the signed bake shop,
or we can put a monitor in the window
that shows some of our delicious
baked goods, cakes, bread, croissants,
and maybe they can show them making it too. And
just a visual that would turn the

(03:51):
customers, the passers-by
head toward the bake shop.
So that's a concept that you can come up
with and put a monitor in the window.
They don't have that,
but I'm just saying that could be another
level of thinking for
customer acquisition.
But then you can go even beyond that and
start pulling together concepts together
into a puzzle picture. And here's what I

(04:15):
suggest. And by the way, the
only reason I walked into the
bake shop today is because the holidays
are coming up and I thought, "Well, let
me go see what kind of
baked goods they have for our holiday
parties here at our
house." So here's another level.
And I think about these things all the
time. Whenever I go into a business or
some kind of commerce,

(04:36):
my brain just automatically goes there where they could do this, this, and this, and this,
and pull this together and have a much
more powerful whatever
it might be, business or
customer acquisition or efficiency within
the business or
restaurant or whatever it might be.
My mind just always works that way. So I
start thinking, "Well,
gee, this is when I walked in,

(04:57):
there were two people, two employees
inside that bake shop and
they had beautiful cakes and
baked goods and very impressive once I
walked through the door." But the customer acquisition
is terrible. Now, so what if they, yes,
what if they put up a
monitor doing what I said?
And what if they said, "Well, why don't

(05:17):
we with all of these hundreds of
customers who are potential
customers who walk by every day, why
don't we get them to
smell what we have in here?
Let's get some of that fresh baked bread
and get some vents and maybe some
vents and fans and get that right out
there onto the walkway in
front of us." So it's like,
it's like that cartoon Popeye when Wimpie

(05:38):
smells a hamburger, he
goes, right? Then when you smell
that fresh baked bread or the cakes being
baked, you go in. There's
another concept to customer
acquisition. And so now you got two
concepts coming together. And what if you
go on another one? Well,
why don't we get them to taste or see or

(06:02):
feel our warm fresh baked
bread or our sliced delicious
cupcakes? Why don't we take one of those
two employees without
adding to our overhead
whatsoever, put a little folding table
out front, put a pretty pink
cup, what do you call those?
Table covers. Yeah, table covering on

(06:22):
that tablecloth. And let's put some
of our warm fresh baked bread out there.
When the pass was by,
maybe after five o'clock when
the traffic is greatest and let them feel
it, let them taste it or
some sliced cupcakes, let them
taste it. Boom, another method of
customer acquisition. So

(06:43):
now you've got three concepts
working together. And if you go through
that experience, this
is just my vision, right?
If you go through that experience, if I'm
walking from Vons to CVS
and in between that walk,
I smell, I see, I feel, I taste, the odds

(07:06):
are probably 95%
greater. I will walk inside that
beautiful bakery. It's been there for
years. And today is the first
time I ever walked inside that.
If you had the other things going on, I
would have been in there
years ago, probably the first
time I walked by there, I probably would
have taken a trip inside
to see what it's all about.
And so that's like applying conceptual

(07:27):
thinking. It's more than
conceptual. It's starting to pull
together concepts and forming a new
system. That's a new, what
I just described is a new
customer acquisition system set in place
through bringing
different concepts together.
Okay. So each one of those things was a
concept. Correct. And

(07:48):
then you bring those concepts
together and those concepts created a
system. That's right. A
new system, a new picture,
a new puzzle picture. I could never get
out of my head that
picture I just described to you.
It's, it doesn't exist, but just my
description of it to you, it's in my
head. So if they actually
had that in reality, that would always be

(08:08):
in my head whenever I
go in the grocery store,
whenever I go in a drug store, I will
have that picture of that bake shop, that
customer acquisition
in my head. Your example is, was pulling
together those concepts. But I mean,
isn't that just like, isn't that simple?
Isn't that common sense? I
mean, just put up a screen,
blow, blow your sense and then give

(08:31):
samples. I mean, is that really
Neo-Think? Well, it is.
And that's the beautiful thing about
Neo-Think. It can start with
something so simple as, as what
I just described, but stop and ask
yourself. There's things
like that all across our horizon
throughout our life. For example, you'll
hear, you'll, you'll read
articles, you'll read online,
you'll, you'll read that you can do this

(08:54):
or this or that to greatly
improve your health. Right.
And you read it and you say, that's
great. That's interesting. But then do
you actually go and do it?
It's surprising how you don't follow
through, right? Most people
don't. And they'll just go
the rest of their life or many years
without doing any of those
health techniques. That's
just one example. Well, same thing here

(09:15):
with the bake shop. It's
such a simple idea. Now,
if I just walked in and said, is the
owner in and just
described to him what I just said,
he might say, well, that's a great idea.
Would he actually follow
through on it? I don't know
one way or the other. If he were smart,
he would. But that's the
thing about Neothink. It is
liberating. It's powerful. It's very

(09:38):
simple. But so many people just let
simple things go and don't
act on them. So that's a key element to
Neothink. As you develop
these puzzles, you need to act on
them. And most people don't just ask
yourself something very
common in your life, say your
health. Do you act on what you know is
good? Simple ideas that

(09:58):
are good. You just don't go
years and years and you don't act on
them. Right. Until your health is in
jeopardy, then you might.
So what's the solution then? Well, the
solution is ambitious people
who want to improve their life.
This is the way and it's not just that
level of simplicity. Let's
take something like McDonald's.

(10:21):
And you had your a lot of your fast food
chains operated just a
certain way. But then you had the
McDonald brothers who really figured out
how to apply a perfect
division of labor within their
McDonald's. And so they were able to
serve more and advertise
more. And they had an extremely
successful business going. But they

(10:44):
stopped there. They were at a Neothink
level. They put together
an actual little assembly line right in
their McDonald's so they
could create more foods. The
foods could be fresher and they could
serve more people and they could
advertise more and word of
mouth too. So they had they had risen
with Neothink to this level. Then Ray
Kroc comes in and Ray

(11:04):
Kroc has that limitless Neothink method
of thinking mindset. So
he comes in and he says,
we can spread this to other cities, to
other states, to around the
world, because he saw what
they had could be replicated. Now that's
an actual very prominent
technique in my Neothink

(11:25):
writing writings is how to replicate
because you get these
tremendous setups like what I just
described to you with the bake shop. And
once they're really
rolling, you can start replicating.
That's how it's limitless. So this is
what McDonald's did. They
went from a little fast food,
got very successful. OK, fast food. Then
the McDonald brothers and
Ray Kroc just took it to
limitless expansion all across not just

(11:48):
the state, not just the
country, but all across the world.
So Neothink is limitless thinking.
Limitless thinking, yes.
So where are most
people? Are they capped?
Unfortunately, most people are stuck in
the perceptual level. They go to work.
They're given these set responsibilities.
By the way, part of the
problem is not just the

(12:08):
person themselves. It's the structure of
the business. And my new
systems break through all
of that. It breaks through personal
limitations. It breaks through business
limitations. It breaks
through worldwide limitations. It breaks
through civilizations
limitations. This is because I
started at this level with Neothink and I

(12:29):
just kept going. It's
limitless, as you'll see. I guess
we'll talk some about that today. And so
your baker example. Yes.
They're capped. They're capped.
They're capped. That little bake shop has
been there for years.
They don't have a second one.
They don't have a third one. They don't
have a hundredth one. They
don't have a thousand of them.
They just have that one and they'll
always just have that one. Because they

(12:49):
don't have Neothink.
Right. They're stuck with perceptual
thinking. Let's put a sign
up, bake shop, and that's it.
So then where does it go from there? I
mean, putting up a
monitor, then blowing the sense,
and doing samples. Oh, then you get a
very successful customer acquisition.
You start making money. It becomes a cash

(13:09):
cow. And when it becomes a
cash cow, you say, "Well,
I've got one here on the east side of
town. Let's put one of these
on the west side of town. Let's
replicate. Let's do the exact same thing
on the west side of town." Then that
starts making money.
Then let's put one on the south side and
the north side. And then
let's put one in the state over.
And then they start replicating and

(13:31):
expanding, just as
McDonald's did. Why? Because they have
a successful model and they can replicate
that. That's a powerful
component of Neothink, is
replication. And then it just keeps going
from there, right? Keeps
going. And it even goes beyond
that. You can get involved in
philanthropy. You can get involved in
other social issues. And I

(13:53):
don't mean DEI or ESG. I'm talking about
really benefiting society
in very solid ways. Okay, I
see. So in my head, I have a visual of
this bakery just being... They have a
lid. They have a ceiling,
they have a lid. They'll only go that
high. And with Neothink,

(14:15):
then there would be no lid. And
then they'd expand and then they'd grow
and then create that
system and replicate it out,
grow into an empire, maybe worldwide,
then get into philanthropy. And then I
guess that's limitless.
But so it all comes back down and just
starts at the simple
level of adding that monitor.
And that's the power behind Neothink. You

(14:35):
can start at a very
simple level. And then you just
keep growing. You don't have to stop
there. If you're an
ambitious person, if you believe in
value creation, if you want to live your
life with value creation
and start setting visions for
yourself and then moving toward those
visions, it is limitless. But
it starts at the most simple
level. So no one is discarded or kept out

(14:58):
of this incredible
growth possibility. Everyone's
included in this. So how does somebody do
it? How does somebody
Neothink then? If they're stuck
right now within their current ways of
thinking. Right. Well, this
is one of the things I've done
over the decades is I've created
techniques, tools and techniques and
thinking tools for them to do

(15:19):
that. I can run through all the systems
I've created over the
decades. I'll run through three
or four big ones that can help just
anyone who say stuck in
a nine to five job. He's,
it's a routine rut. There's, it's a dead
end job. There's
nowhere he can go with it.
Maybe after five years, he can get a

(15:41):
raise or something like
that. But if you really are
ambitious and want to do something with
your life, have purpose in your life,
have success in your
life, have power in your life, have
prestige, have love, have
admiration. I've developed

(16:01):
systems for people to rise up. All right.
So what's, what are
some of those systems?
Okay. Well, let's start. Let's, let's do
this. I have a personal
success, individual success,
new system that never existed before,
before my Neothink puzzle
picture. Then I have a business

(16:21):
system that's never been seen or
recognized before my Neothink puzzle
picture. Then I have a world
capture how to spread this around the
world. And I'll just touch on that
briefly because that's
quite a bit in the future for most of our
listeners. And then I
have something I'm working
on now to lift civilization into a new

(16:42):
system that's never been
seen, never been seen or
conceived before, but we'll start with
the individual right now.
All right. Let's go. Okay. So
most people are go to work and they have
their set responsibilities
and they work through them and
they clock out and that's it for the day.
And most of them are just
too busy to, to really do

(17:05):
anything, but their responsibilities each
day at work. And then
I'll also say you have your
entrepreneurs, your, what do they call
them? Wannampineers
entrepreneurs, want your partners.
And you have your, you know, even your
medium level entrepreneurs,
but that, but all these people
are stuck. They're stuck. They can't
really move forward beyond
where they are right now.

(17:26):
One of the biggest reasons they can't
move forward is that they're just too
busy to do anything or
add anything or change anything. They may
take all these time
management courses and, and I've
done them all. I've done all the time
management courses before I
came up with my own system,
this new system. And the best those time
management courses would do is give me
one extra hour a day.
There's a lot of discipline to get one

(17:47):
extra hour. So it didn't
really, really make that big of a
difference in my life. Right. Right. So I
realized that it just so
happened. I was an avid reader.
I, I would listen to audio cassette tapes
way back in the day,
decades ago, about your great
entrepreneurs. And then later it was

(18:08):
audible books or audio books. So I
absorbed all this knowledge.
And one of my heroes was Henry Ford and
his River Rouge plant and
how he went about that and just
the transformation over his life from a
kid who dropped out of
high school. So it just was
incredible to me what he had done. And it

(18:28):
so happened while I was
stuck, I was stuck. I was
drowning in my business. I, I was about
to fail. Let me just put it
that way because things are
piling up faster. I get through them in
the days before computers smudge in my
desk. I was sinking.
And then I was listening to Henry Ford

(18:48):
and how he used to build
cars with the car in the center
of the factory. And then everyone come
over one at a time, put a
certain piece in it would take
12 hours to build a car. Then he got some
horses and he dragged his
car along and gave each person,
each man, uh, one movement, one physical
movement, what it, whether it's put on

(19:10):
the wheel or tighten
the bolts or whatever it might be put in
the seat, put in the
windshield, put in the steering wheel,
one and each, each person had their time
station. They had to do it
in X amount of time. So, you
know, they're just really all day long.
Uh, so the day he, he initiated that he
went from building a
car in 12 hours to building a car in 90

(19:31):
minutes and it was just
instant, just right away. I said,
well, that is such a huge, shocking
change. I am trying to manufacture
success. He was manufacturing
cars. I'm trying to manufacture success.
So I thought, well, if
I'm manufacturing success,

(19:52):
why don't I do the same thing and break
my day down into
these physical movements,
these time stations like making a phone
call. So I had my list of
phone calls, do them all
in whatever, 90 minutes or whatever it
was at the time. And then
back then before computers,
it was letter writing. I had to write all
these letters, put them in
one time station instead of,

(20:12):
or meetings with people just in one time
station, accounting one
time station instead of
just sort of throughout the day, just
trying to get the subject
done. So I need to write,
I need to write a letter. I need to make
a call. I need to meet with
someone. All that for this one,
one project I have in front of me. So I
began to realize, wait, if I just

(20:33):
pre-planned all of this
Sunday night, pre-planned my week, then I
can just put everything
into these physical movements.
Well, just like Henry Ford, my
productivity went up eightfold. It was
the happiest week of my life
when I discovered that all of a sudden I
knew I was not going to lose my business.
I was going to be successful. And now the

(20:56):
question just became how
successful. So it was a wonderful
experience, but here's the challenge. I
was done with my work, my
whole week's worth of work
by Monday afternoon or Tuesday midday at
the latest. It was unbelievable.
By all your week's worth, by

(21:17):
Tuesday or sometimes Monday.
Sometimes Monday. So here I was before I
was so busy trying to just
maintain my work that I had
no time to think, no time to think about
anything in the future or
what I might be able to do to
improve my business. So you were capped.
I was capped. I was

(21:37):
capped. So now all of a sudden
I said, well, I have all this time. What
do I do with it? I started
thinking. I started thinking.
And then as I started thinking, I started
thinking, well, I can start thinking
about my business and
what I could potentially do to improve my
business because now
I'm all done with my work.
By, we'll just say Tuesday midday at the

(21:59):
latest. So now I started, I
discovered another system of
thinking I called, I named power
thinking. And what that was was I would
get visions of what I
could do projects I can do. And remember
before I could never even think about
projects. I couldn't
even think about them. So I didn't do any
projects other than maintain

(22:19):
my work. But now I could think
about projects. What projects can I do
that would improve my business? I have
these projects and then
I would, you know, when you're thinking
of projects that you can
do to improve your business,
you're actually beginning to think into
the future. You're thinking into the
future. But here's the
thing. I learned a technique, a new
system through Neo thinking how to pull

(22:41):
that future right down
to me today. And it was very simple. Once
I did my Neo thinking, my
concepts, I had my future
project. I broke it down because it was
easiest to do it this way. I would say,
okay, in order to do
this, what step right before it would I
have to do right before it
being this? So I would write

(23:03):
that down. There's a step there. Then I
would it is the only way you can do it.
If you try to figure
out the steps from ground zero up to
that, it's not going to happen. But you
vision you have this
vision out here, you say, okay, well, to
get from here to here, what step what
immediate step would
I have to do? And then what immediate
step just to make it easier. I'll just
I'm going to say one
one project I had was my publishing

(23:24):
company I want I've realized
if I mailed from the UK into
the United States, my literature, I could
have a huge boost and dive in
dissemination and profitability.
So I said, okay, what do I have to do? I
have to make I envision my vision into
the future was a big
container of my literature being lowered

(23:45):
into the ship. So imagine
if I tried to come back here
and say, how do I get to there? It's not
going to happen. You're going
to short circuit, your brain
will short circuit, but I said, okay,
working from there backwards, okay, to
get that container being
lifted by a crane into a ship, what do I
have to do? Well, I have to
make a deal with the Irish on
post to have all that stuff mailed. So
then I met with John

(24:06):
Fitzpatrick at the time he was our
equivalent of the general postmaster
there in the on post Irish on
post. And then I said, okay,
from there, I have to work the next step
back how to get my literature to that
location. And so then
I had to look start looking at the
shipping and working my way back who's
going to print that?

(24:26):
Okay, there's some great printers in
England. So I worked my way
back. And who do I have to meet
with and so on and so on? Who do I all
the way to the present?
Like who do I call now? Because
that's usually the first step. So I broke
that all down all those
steps. And then I broke those
steps down into the tasks to complete
them and those tasks turn out to be
physical tasks. So now

(24:47):
I had my physical movements in my mini
days called the mini day
system. And then I can plug in these
tasks from the future right into my mini
day. And remember, I get
through those many days,
eight times faster than anything else. So
by the end of the week, I
had 23 projects in motion
through this new system, what I call the
mini day power thinking
team, I call them many days,

(25:07):
because I considered each physical
movement a day in itself starts on time
ends on time deadline
pressures. So I had this incredible
system. When I release a system, people
write back to me these
testimonies you're talking about and
saying, this is not time
management. Mark Hamilton. This is a
whole new way of life. This is a whole
new gift of success that you just gave

(25:29):
me. It's not just time
management. It blows every time
management system out of the water. But
you've just given me a way
to be successful in life. That's my cell
I call it the self capture. That's neo
think at that level,
the self level. And okay, remember I told
you neo think is limitless.
Did I stop there? Hell no,
right? Hell no. So then what was next? My

(25:51):
business. I looked at my
business, not only would I put
people on the mini day power thinking
team or system. But I
started looking at the business
saying, wait, all business structures are
wrong out there. And they
come out of the industrial
revolution when they broke down
businesses by division of labor. Because
during the industrial
revolution, they saw how much greater

(26:13):
efficiency that was. But I always say
that division of labor
is and should have always just remained
with manufacturing. By the
way, my personal schedule
is manufacturing success. That's why
that's division of labor,
break it down in the physical
movements, just like the assembly line,
or Henry Ford's assembly
line, right? So manufacturing

(26:35):
does not involve the brain. In fact,
that's why Henry Ford had
so much turnover, he had to
pay this employees much more than average
companies to keep them
motivated because you're just,
you know, it turns that nowadays, those
that's for robots, right?
That's robots. But back then,
it was men. So all right, so here I am,
looking at my business saying, all

(26:58):
businesses are broken
down by the division of labor. You have
the mind and the body of the
business, the mind delegates
the body, the mind says, I don't want to
do all these physical tasks. So I
delegate it. And you
look at most businesses today, medium to
large businesses, and
they're full of departments,
full of specialized jobs. And that's
because the body of the
business is delegated down.

(27:20):
And delegating will kill a business
because it just becomes a big
bureaucratic mess over time.
And then you get the hatchet men who come
in, you hire these hatchet
men, these T boom pickings back
in the day, T boom pickings and, and
other hatchet men back in the day, Carl
icon and others, and
they would come in and they would like
literally cut three fourths of the

(27:40):
company size. So like
Elon Musk and Twitter, there you go. He
came in fired 80%. Now
he's working better than ever.
Right. And that's exactly what hatchet
men that would always do.
And so that's what the division
of labor in a company does. It just
bloats in the end and delegating will
kill your business. But
everyone thinks you need to learn to
delegate, right? That's one
of the myths I write about.
I write about all these myths in

(28:01):
business. That's one of the myths you
must learn to delegate. So
you can do the important work, the mind
work. Well, let me tell
you something. Business is
a living organism. At least that's what I
consider business. Each company is a
living organism. And
if you take a living organism and you try
to cut it off right here
and separate the body from the

(28:22):
mind, it's dead. It's dead. It may live
for three or four seconds,
but it's dead, right? Or a
cockroach a week. Right. There you go. So
I realized that Neil think perspective
that you need to keep
the mind and the body together. That's
business. That's not
manufacturing. That's great in
manufacturing. You go ahead and do that

(28:44):
division of labor, but as a business,
division of labor is
probably one of the biggest scourges of
businesses, of holding businesses back
for the past 100 years,
the division of labor. And I write about
this in my books. Now, so I
came up with a completely new
system. First I asked myself, what is the

(29:04):
essence of business? And
after pondering that for a while,
I realized that the essence of business
is creating and bringing
values to the world. That's
what business is. It's offering you a
value. It's offering you values that you
can buy. It's creating
and bringing values to the world. That's

(29:27):
the essence of business.
Now, what's the purpose of
business? The purpose of business is to
make a profit, right? It's
going to bring you values
for a profit. So I started looking at my
business differently.
Instead of like looking at it as it
was up to that point in time, I did like
everyone else did. I just
delegated. And as a matter of

(29:47):
fact, because of that, I could see that
the many day power thinking
team was not really going to
work because of the type of following
just routine ruts that my people had. So
I said, we need a new
business system. And one where every
person working for me is to
have a piece of the essence

(30:08):
of the business. In other words, a piece
of the business that they can
create and expand the value.
So you're turning every employee into
actually like to grow the
business rather than just
do their tasks and maintain it. You're
right on right on there with that,
Wallace. That's exactly
what I decided I was going to attempt to

(30:30):
do. And then I went
further and I thought,
every person working for me must have
purpose. They must have
purpose. So what is the purpose
of business? Create values. That's the
essence of business. Oh,
to make money then. Correct.
So I started thinking, I need to break my
business down by areas of
purpose is what I call them.

(30:51):
Areas that can make money. And by doing
that, every person working
for me would have a piece
of the essence. A piece of making the
business money and the
ability to create and bring value
to their area. Areas of purpose. So I

(31:12):
looked at my publishing
business and said, okay,
where are areas where they can make
money? This is the way you go
about it. What areas can make
money? And I started saying, well, areas
that make money more or
less reduced down to marketing
areas. Space media at the time,
advertising papers, newspapers,
magazines, it's going way back.

(31:32):
Today you have online marketing. You have
direct mail marketing.
You have database marketing,
marketing your own customers. And there's
all different levels
in there. You say, well,
how many people, that's only like five or
six areas. Actually, my
company was more like 12 areas.
But then as it grows, it grows and grows
and it will grow and
will grow rather quickly.

(31:54):
Then you start breaking those, keeping
those areas of purpose,
but you start doing different
projects. Like let's just say online,
everyone's familiar with
that. You could have Facebook
marketing. You could have YouTube
marketing. You could have different
product type of marketing.
So you can infinitely break your company
down, but always with
that in mind, giving each

(32:16):
job purpose and a piece of the essence of
the company. The ability
to create value and expand
on the value that's there and to have
purpose, the ability to make
money. Now here's what happens
when you do that. First of all, you don't
need a hatchet man because
you're going to need far,
far fewer people working for you. That's
number one. And I'm living

(32:38):
proof of that. I've sold $350
million of my books with a handful of
people using this system.
$350 million. I didn't have
a big publishing and we have had big
publishing companies. At one
point we had Warner Brothers
as a publisher for us. We had Crown
Publishing, but when I've learned this
system, we didn't need

(32:58):
them anymore. We did it much better
ourselves with these
people who had areas of purpose
through my division of essence. Now this
is a whole new business
system out of left field.
No one ever conceived of that before.
They were all stuck in
the division of labor
up until now and delegating. Not
replicating and replicating.
I won't get into that today,
but that's a whole way to do this

(33:19):
division of essence. Now I
have a whole new business system
that with far fewer people, with far less
payroll, far less drama,
you can build a huge company
through the division of essence. It's a
new system. This is
Neothink. You started with
your personal self, just like what's
right in front of your

(33:40):
face. I was sinking, yes.
That's where I started, yes. Then you use
Neothink to then break out
of that and go to the next
level. By the way, where I started,
everything was perceptual thinking. A
paper was put on my desk
before computers. I'd have to pull it and
deal with that paper.
Perceptual thinking one at a
time. Okay, go on. Okay, so then you then

(34:01):
figured out, use Neothink
to figure out a system to
overcome that. Then you got to the next
level, which is your
business as a whole entity. Yes.
You created a system for that, which is
what you call the division of essence.
Then so like Neothink is limitless
thinking. Then what was next? What was

(34:23):
next is capturing the whole
world, what I call the world capture. I
had the self capture, the company
capture, now it's the
world capture. I developed, without
getting too deep into the weeds, I
developed something I call
a company without a company without a
country. Without explaining
all that, the end result was

(34:43):
me selling my books in 140 countries
around the world in 12
languages through my world capture.
It's a totally new system on how to have
a worldwide business.
That's where I went next.
I didn't stop there. What was next? Okay,
so you did that. Now what's next?
So, okay, so we have the individual, we
have the company, we have the

(35:04):
world. Now I started looking
at civilization itself. I said
civilization is not right, but I could
only say that because of what,
at that point in time, I had experience
through my business. All the
regulations just jumping on my
back, all the risks you had to take with

(35:24):
the government on your
back, all of the retardation
of progress because of regulations here
and in that country, in
this country, in that country.
My neo-think mind began saying, "Well,
wait, why? Why am I being
held back? Why is the energy
sector being held back? Why is capitalism

(35:46):
being held down and
held back like this? Why?"
That's just all part of neo-think, just
having a curious mind and
asking what are actually obvious
questions once you get to that point that
you can ask those
questions. So I'd reached that point
where I could ask that question, "What's
wrong with the world?
What's wrong with every country

(36:07):
I do business in?" So very quickly, I
began to see a common denominator among
all these countries I
was doing business in. What was it? Every
country has a ruling class.
There is not one country that
does not have a ruling class. Every
country, not only today, but all

(36:27):
throughout humankind,
all throughout history. And define ruling
class? Well, I'll say
government. I'll say media that's
hand in hand with the government. I would
say white collar hooks,
that's big businesses that
are revolving doors with the government.
Even big pharma now.
These are the ruling class,

(36:49):
and they block out competition by
government created
monopolies. They hard stop progress.
My father was a profound scientist at
DuPont back in the day.
They had a cure for cancer,
was killed by cost prohibitive costs by
the ruling class, by their
regulations put on DuPont,

(37:12):
the world's largest chemical company.
Even they couldn't overcome
the ruling class regulation,
cost prohibitive regulation. So they
dropped the project. So
that's what I'm talking about. I
started looking around saying, "Why do we
accept this? Why is it this
way?" And my neo-think brain
mine that just sees wider picture said,
"Maybe that's just because

(37:35):
it's the way it's always been."
Then I started asking myself, "Well, why
has it always been like
that?" And the answer I came up
with, there are people who want power and
money in a very shortcut, lazy way.
Politicians, they get
elected. They walk in with worth 50 or a
hundred thousand dollars.
They walk out like Nancy Pelosi,
worth 200 million dollars. So lazy, they

(37:57):
get voted in through some
nice social interaction. They
have the gift of the gab. They can out
talk other people. They're
smart. They go to universities
and get a good education. They can out
talk their opponents. So they get
elected. And then boom,
all of this ruling class crap that makes

(38:17):
them rich and wealthy and
suppresses and holds back
the real geniuses of society, the real
value creators. So I
started realizing that's wrong.
That's not the way things should be. But
no one realizes that
because it's the way it's always
been. They don't realize there is another
way. And what is that other way? Well,

(38:39):
I've started a new country now called
Immortales with the new way. And what
I've done is this. I
say, okay, this is what I've done. This
is how I got here. I said,
what allows a ruling class?
What allows it? Initiatory force. It
gives the rule of man
the power to rule over us.

(39:00):
Initiatory force as opposed to
self-defense force. Government should be
about self-defense force,
but they go beyond that parameter into
initiatory force such as regulations.
Initiating force. You
do this, R, you pay fines, R, it's
criminal and you go to
prison. That's initiatory force.
And the government somehow, all

(39:21):
government somehow has this ability to
use initiatory force on its
people. And that's their secret. That's
their slight of hand. And
it's always been that way.
So people don't see that. They don't
realize that that's not
necessary. And that is damaging
to humankind because they've never seen
the alternative. So I
developed a law, I call it

(39:45):
the prime law that removes initiatory
force. It banishes it throughout all
society and throughout
government, throughout the ruling class
itself. And the government has no power
really. That's right.
So what happens then? It becomes a mutual
value exchange. And you
want protection? You have
protection services. That can be very

(40:06):
efficient. My thousands of pages of
writings explain how all
of this would work very efficiently where
your dollars do the voting,
essentially, you're putting
into these positions of power with your
dollar and can very
quickly switch some someone else
unless you're doing the great job of
protection. And in this
country, the cost of living are going

(40:28):
to drop dramatically because you have all
these regulations
screwing everything up. So people
become wealthy. The whole medical field
won't have all these
restrictions on them stopping progress.
So it will become the medical mecca of
the world. And health cures
to cancer and heart disease and
even aging are going to happen really

(40:49):
very quickly without anything holding
these geniuses back.
And crime will disappear because the
whole prime law is about no initiatory
force. So crime will
disappear. It'll just become a theory.
And the motivation for crime
will go away because everyone
will be wealthy. You say, well, how will
government survive? It's a mutual value

(41:10):
exchange. People will
tithe 10% of their money to the service
that's most serving the
people. And they can choose who
to send it to. But very quickly, for
efficiency, things will form that are
very trustworthy and
where most of the money is going to flow.
So you're going to have a very
established private enterprise

(41:31):
business providing protection and judges
and so on that are all
protecting the one and only law,
the prime law. Everything else is mutual
value exchange. So that's
civilization itself. And that's
my next big step. I've just started. I've
launched this digital country with the
concept and idea of,
in the big picture, the big neo-think
picture, to get land

(41:52):
eventually and have sovereignty,
to become the medical mecca of the world,
to have people live
wealthy, healthy, and in peace,
and to eventually cure aging and death so
we don't have to perish. Our
consciousness is too important.
I want consciousness to live on forever.
And so all that starts with
the monitor on your window.

(42:13):
That's right. For a baker, or in my case,
it all started because I
was out of control and I was
about to go out of business. And I just
said, all right, I need to think wider
than this. And it so
happened I was listening to an audio when
Henry Ford, I saw that
connection, I made it, and that's
where it all began. So it's truly
limitless. Like, I see what you're
saying. You started here right

(42:34):
in front of your face, got control over
your papers, your tasks,
your work, and then you grew
that more and you didn't stop there with
neo-think. And then what's the next step?
Your entire business.
And then what's the next step? Then you
grow that into an empire. Then
what's the next step? You grow
that into a worldwide business. And then
what's the next step? Oh
wait, let's take a step back
and look at society as a whole. Now

(42:55):
what's the next step? And now you're
creating immortality,
it's a digital country. And then what's
the next step? Curing aging and death.
Biological immortality.
And then let's not stop there. I would
probably join Elon on
interplanetary, you know, traveling
to Mars and beyond. And then what next?
Then we will find out,
right? We will find out when we

(43:16):
reach. Remember, I couldn't figure that
out about civilization until I got to a
certain level, to the
world capture discovery, I call it, with
my business. And that's when
I began to see these common
denominators throughout the different
countries. So when we get
out there into interplanetary
exploration, we will learn and figure out
what's next. At some
point I want to tap into the

(43:37):
universal computer, which I believe all
conscious civilizations out there that
have surpassed their
nuclear decision threshold have poured
their information into. I
really look forward to that
day. And by the way, we are right at the
threshold now, the nuclear decision
threshold. And let's
just all hope that we get past this so we
can move on and join
the civilization universe,

(43:58):
other advanced civilizations throughout
the universe. So for the
people listening right now,
what would you say? What would, what
should their first step be? What should
their out, like where
you started getting out of control with
your papers rising up
with that Baker? It could be
putting the monitor up for the people
listening. What is their
first step into Neo think into

(44:20):
limitless thinking for them to get to
this point eventually? I'll tell you
that. And just in one
second, but I just want to just recap
what happened, what just
happened here. What just happened?
So I was out of control in my life. Just
like most people listening to
this want more control. They
feel out of control. I know that most
people feel out of control
just through all my extensive

(44:42):
contacts over the years, people I've
helped in our communities and my new
thing club, which has
2 million people. So I know that most
people feel out of control, the vast
majority. Okay. And so
that I, that's where it started. And look
at what we just finished up
with, with me talking about
joining other advanced civilizations out
there who have surpassed

(45:02):
their nuclear decision threshold
and are so advanced they're traveling
throughout the cosmos and they have
universal computer and us
joining them. So I went from a guy out of
control about to go out of
business to seriously with Neo
think talking about joining our cousins
throughout the universe.
That's limitless thinking. That's
Neo think. And so how did we get people

(45:24):
started on this? Yeah. And so
what would somebody listening?
What's, what's their first step? First
step I would say is to get control, to
get iron grip control
over everything that moves into a 10 year
webinar. Cause for free, you
give that, you give my first
big system away for free. You have found
that that's been so
valuable to you in your life

(45:45):
that you are actually offering a free
class on the many day power
thinking team. How to get,
I think you caught how to get iron grip
control over everything that
moves. And I mean that I've
listened to one of your free classes and
it's, and you give it to
them live so they can ask you
questions and interact with you. And by
the way, please, when you go to your

(46:07):
class, show yourself
because you get this interpersonal
connection with, with the delivery. Okay.
With Wallace. Don't,
don't hide behind a black screen, a black
hole. He can, he can do so
much more for you. If he can see
your reaction and, and, and where you
need to be guided. So go to

(46:27):
your, can you just announce when
you do this free class so they can sign?
I think you do it weekly,
don't you? Yeah, I do it. The
free class about once a week, it's live
on zoom. Okay. And we get on
a call. It's only 90 minutes
and I go through your whole system and
just teach it for free. How do they get,
like, how do they get
to that zoom and, and come in and join
you? Yeah. So they'll, I'll

(46:48):
put the link in the description
below. Perfect. Yeah. Perfect. So go
there, get started. Look what
happened to me. I just started,
you know, I was sinking like a lot of
people out there. I was just
sinking. And then look where
this took me, $350 million later, 2
million club members later, 140
countries, 12 languages later.
And now I'm starting a new country. And

(47:09):
this is, this is a
serious next move on our part,
this new country. So check out my new
country. It's
joinimmortalis.com and the link will be in
the description below. Okay. So let's
welcome more people into
NeoThink then. It's limitless.
That's our brand, right?
Limitless. We're limitless.
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