December 3, 2024 • 17 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I'm going to reveal to you my marketing
secret that made me over $350 million.
Growing up and getting into this
business, you always told
me there are two main things
that made your business a major success.
One of them was the product itself, how
it's one of the
greatest products in the world
and there's nothing
(00:20):
else like it anywhere else.
Number two was your marketing.
So let's hear the marketing secrets that
made you so successful.
So you want to hear my secrets that made
me over $350 million.
Let's hear it.
Wow.
Okay, I guess today I'm
going to reveal it then.
Okay, I haven't done
this before, but here we go.
(00:41):
First, today I hear all
about paying points, right?
Isn't that what we
always hear, paying points?
Well, in my day, I just
called it needs, people's needs.
And I said, you must find larger and
larger common
denominator needs, you know, common
denominator of needs out there.
(01:02):
And the larger the common denominator is,
the more successful you can be if you tap
into that need, that market, or what
today they call paying points.
That's fairly well known, I'd say.
There's nothing particularly secret about
that other than being
wise enough and experienced
enough to know what you're going after,
and that's common
(01:23):
denominator needs or paying
points.
One of the largest common denominator
needs are what I call forces of nature.
This is not yet my secret.
This is, I think it's for the most
successful marketers, I think
these are fairly well known.
Forces of nature, you always
hear things like sex cells.
(01:44):
Well, why does sex cell?
Because propagation of the
species is a force of nature.
So down to the biology.
Correct.
Down to biology or in secretification.
I want to get rich quick because the
human being, all animals
were designed to get the
maximum caloric intake that was possible.
(02:07):
So the same thing goes
with money and anything else.
You want to get the
maximum as quickly as possible.
Right.
So to conserve, well, to
conserve calorie expenditure.
That's right.
You want to get the most
reward for the least effort.
Right.
And that's one of the reasons so many
people are selling healthy today.
Sugar is in everything because you get
the greatest amount of
caloric intake in the quickest
(02:28):
time possible, whether it's cereals full
of sugar or carbohydrates or desserts.
That's why we have an
obesity problem in this country.
That's another whole subject in itself,
but that is a force of nature.
Get rich quick is a force of nature.
Popularity.
Because in nature, the more popular ones
(02:49):
were more successful,
more chance of survival
in your tribe.
So everything is based on these forces of
nature, which reduce
down to survival pressures
underneath it all.
So beginners, entrepreneurs may not know
that explicitly, but
those who have become very
(03:09):
successful know that explicitly.
So this is just another bit of
information for those of
you starting a business.
Be aware of the forces of nature and the
need to bring that into your marketing.
These are very, very large common
denominator needs are
these forces of nature.
So sex sells, instant
gratification, popularity.
(03:33):
That's why you see social
media going crazy today.
Everyone wants to be popular.
Right.
That all stems back to
the forces of nature.
It all stems back to survival pressures.
Our diet, which is not that healthy, but
you see advertisements
selling all kinds of junk
(03:53):
food I call it.
And hopefully that will
start changing in America.
So those are forces of nature.
So people starting a business or people
in business, be very
aware of forces of nature.
Be very aware of common denominator needs
and forces of nature
are some of your largest
common denominator needs.
(04:14):
And so understanding that explicitly
really changes how you see
marketing and your messaging
as well.
And those forces of nature, it seems like
what you're saying is
they come down to like
they're in your DNA.
(04:34):
And so, you know, while saying, you know,
get rich quick, you
know, that sounds good
or wait, let me, let me rephrase that.
So a get rich quick statement.
You know, as a marketer, you understand
people are attracted to
that, but it's a force of
(04:55):
nature.
Right.
It's a force of nature for survival.
So you're saying the forces of nature
really come down to
your biology in your DNA.
And that's what makes them so powerful
because it's not just, you
know, it's not just something
that sounds good, but it's
actually linked to survival.
(05:15):
And it's coded in people's DNA from when
humans were, you know, and
hunter-gatherer gays lived
in tribes and clans and things like that.
Absolutely.
But think how people are
starving for attention.
That goes back to like you're saying to
our survival
pressures, hunter-gathering days
in our tribes.
(05:35):
And the more attention you got, the more
chance you had of
surviving within that tribe, of
being propped up and taking better care
of in days of starvation
when you're going through
a tough time, you'd be more likely to be
fed than some of the
others if you were more popular,
more loved.
So that's why we have such an addiction
to social media now as well.
(05:57):
So think about that.
If you can design or slant your product
to answer that great
desire in people for more
attention, for example, let's just throw
something out there.
Let's say there's something that makes
your teeth shinier and brighter.
Well there's more attention associated
(06:18):
with that or something
that you see ads all over
it.
Get rid of the, what do you call these
things under your eyes?
Pockets.
Bags under your eyes.
It gets you more attention, gets you
second looks, makes you
feel younger, more appealing.
So these are all linked
back to the forces of nature.
So if you keep that in mind, whether it's
(06:40):
attention, whether
it's wealth, whether it's
popularity, whether it's food itself, if
you always think in
terms of forces of nature
that will help shape
and slant your marketing.
So let's say, let's take an example.
(07:02):
Let's say you own a gym
and you want to advertise.
Now let me ask you, which would be the
better advertising approach?
Show all your weights in the gym.
Say you have a television commercial, a
60 second spot, and say
if you work out diligently,
hard, every day for two hours a day, you
can get a body like this.
(07:24):
Or would it be more effective to just
show a gym with very
sexy women, very sexy men,
working out and talking and socializing,
having a good time, throwing
a towel over their shoulder,
looking good, looking cool and collected.
Which one do you think would do better?
The one where you have to work your butt
off to get a body like
(07:46):
that or the one where you're
just seeing all these beautiful bodies
and socializing and a
tribe right there in the
gym.
Which one would do better?
The second one, of course.
Absolutely, because you're appealing,
you're slanting the
advertisement to the forces of
nature.
So if you aren't aware of the forces of
nature, you're fighting an uphill battle.
If you're aware of them, you're going
(08:07):
downhill because you're
coasting because you're doing
it right.
So if you're aware of the forces of
nature in your
advertisement, you're going to make
a lot more money.
If not, you're going to leave
a lot of money on the table.
Backing up for a sec, when I said ad
number two would work
better, I mean, obviously I
felt that, but explain
why that would work better.
Sure.
Well, number one, get
(08:28):
something for nothing.
Least amount of calories
for the energy spent, right?
So if you're showing someone working out
and you're telling them
you have to work out so
hard for two hours every day to get a
body like this, well,
that's a lot of hard work.
Sounds like too much effort.
Exactly.
Now, if you show it the other way, you
don't show them working hard at all.
You show them socializing, have a good
time, smile, not
(08:49):
sweating, great bodies, throw the
towel over their
shoulder and just looking good.
Well, you're implying you can get a great
body like this with
not much effort at all.
In fact, you even get the fringe benefit
of having potential
romantic relationships.
Why are you laughing?
(09:09):
Well, that's all part of
the forces of nature, right?
Propagation of the species, right?
You see how this works?
You need to slant and tilt your
marketing, not necessarily
to exactly what is required,
but more as to what forces
(09:29):
of nature you can appeal to.
And what outcome they could get.
Yes.
Is there a threshold of
being unethical or not realistic?
I mean, you have to use
your judgment on that.
One thing, in any product, always offer a
(09:52):
substantial time period to get a full and
complete refund because that will remove
any of the questioning of your legitimacy
or your intentions.
You're not out to take people's money
unethically and then not return money if
(10:14):
they're not satisfied.
So every product must be backed by a full
and complete refund policy.
So basically what you're saying is your
product needs to
deliver the actual value.
Correct.
Otherwise, that's just fraud.
And either you'll go bankrupt by giving
so many refunds or
(10:36):
you'll have to make a product
so good to match your marketing and your
promises and the money that they spend.
Right.
And keep in mind too, people, they
subconsciously understand
what you're offering them.
If you're showing a lot of nice bodies
standing around
socializing having a great time in
this amazing gym, people know that they
(10:58):
can't just come in and
chat and get a great body.
They understand.
But you want to appeal again, you must
appeal to the forces
of nature to connect.
That's how you connect with people.
That's what motivates them to write out
that check or to pay
that credit card or to drive
(11:19):
to your gym and sign up.
The forces of nature are
what motivate them to do so.
And by the way, I know you have a
question here for me, but I
am going to say that everything
I've told you up until now is pretty much
what the top
marketers in the world already
know.
But there is something none of them know
that I know and that's
why it's just a one-man
(11:40):
business not backed by a
huge publishing company.
First on my own, I sold
over $350 million of my book.
It's for what I'm going to tell you next.
Go ahead.
Well, what is that?
You ready?
All right.
So the top marketers in the world, they
know about common denominators.
(12:01):
Nowadays they call them pain points.
They know about the
forces of nature explicitly.
Those who aren't at the top rungs of
marketing don't maybe implicitly
understand about the
forces of nature, but not explicitly.
But there's something that no one out
there understands except for myself.
And I'm going to let all of you now know
(12:22):
it's going to be public now.
This is the largest common denominator on
planet Earth and it
always has been the largest
common denominator.
And I've tapped into it.
I've tapped into this common denominator.
Not only is it the largest common
denominator, but it's also
(12:42):
in today's term we'll say the
greatest pain point.
It's the greatest need of
any product in existence.
So here it is.
We have to turn back time.
(13:04):
We have to turn back time to
when we were young in our youth.
And when we were young, we saw the world
differently than we do as an adult.
We saw the world, and many
of us have forgotten this.
Many of us have forgotten.
(13:24):
But with the right marketing, with my
marketing techniques, I
reawaken the child of the past
and everyone who received a personal
invitation to my private club.
That's how I've sold over three million
of my books at an
average price of $150 a book
(13:47):
by resurrecting the child of the past
within each individual on planet Earth.
When I find the searchers of the world,
which I go through a
very elaborate process, to
find those who are still searching,
because those are the
people that the child of the
past within is still breathing, is still
(14:09):
alive, and can be resurrected.
What is the child of the past?
The child of the past is the person when
you were young in your
youth, the way you viewed
the world with excitement
and wonder for what's ahead.
And we all know.
Well, maybe we don't all know, but the
searchers among us know that we were
(14:32):
looking for something
more than what we are experiencing now.
We know there's something more to life.
We just don't know where
it is or how to find it.
And that's why I say I have spent my life
searching for the searchers of the world.
(14:53):
I've had over two million people in my
private club, the NeoThink Club.
Each person was personally
invited by a letter from me.
It's a very unique marketing approach
that the world has never seen.
And I have studied top marketers
throughout the world, and
(15:14):
no marketer to my knowledge,
aside from myself, is aware of awakening
the child of the past.
And every person has that child, that
child of wonder and
excitement about the future,
what their life would hold for them.
But then as they're an adult, that life
doesn't fulfill what they
(15:37):
once believed it would be.
And the searchers of the world haven't
lost that child of the
past that's still in them.
When I find those people, I send them a
letter and I invite
them into my private club.
Over two million people in my private
club, and it's through my secret
marketing trademark,
my technique, and that is finding and
(16:00):
reawakening that child of the past.
Because I show people that they can have,
they can have that
greater expectation that
they once held as in
their youth, about their life.
And their life is going
by and it goes by fast.
And at my age, it goes by
(16:21):
faster than it does at your age.
So life goes by fast, and people are
running out of time to
fulfill those dreams that they
once had in their youth.
So my secret ingredient, my secret to my
success has been my ability to go inside,
(16:45):
reawaken that child of the past that
resigned years ago in
this world of stagnation, in
this anti-civilization.
And there are stagnation traps at work.
Just going to work and doing the same set
responsibilities day after day.
Well that may be great for a year or two,
(17:06):
but then after five, ten, fifteen, twenty
years, basically your life is just
passing by and you're
just getting older and you're
losing out on the
life you once dreamed of.
I've learned how to reach those people.
That's my marketing secret and I'm
willing to teach it to you.
This is my marketing secret that I've
(17:27):
cultivated over the past 45 years.
No one else knows how to do this.
No other marketers do.
I will teach you, I will show you how to
awaken the child of the
past and your potential
customers.
Just go to the link below, sign up for my
free newsletter and we'll get started.
I'm going to reveal to you my marketing
secret that made me over $350 million.
Growing up and getting into this
business, you always told
me there are two main things
that made your business a major success.
One of them was the product itself, how
it's one of the
greatest products in the world
and there's nothing
(00:20):
else like it anywhere else.
Number two was your marketing.
So let's hear the marketing secrets that
made you so successful.
So you want to hear my secrets that made
me over $350 million.
Let's hear it.
Wow.
Okay, I guess today I'm
going to reveal it then.
Okay, I haven't done
this before, but here we go.
(00:41):
First, today I hear all
about paying points, right?
Isn't that what we
always hear, paying points?
Well, in my day, I just
called it needs, people's needs.
And I said, you must find larger and
larger common
denominator needs, you know, common
denominator of needs out there.
(01:02):
And the larger the common denominator is,
the more successful you can be if you tap
into that need, that market, or what
today they call paying points.
That's fairly well known, I'd say.
There's nothing particularly secret about
that other than being
wise enough and experienced
enough to know what you're going after,
and that's common
(01:23):
denominator needs or paying
points.
One of the largest common denominator
needs are what I call forces of nature.
This is not yet my secret.
This is, I think it's for the most
successful marketers, I think
these are fairly well known.
Forces of nature, you always
hear things like sex cells.
(01:44):
Well, why does sex cell?
Because propagation of the
species is a force of nature.
So down to the biology.
Correct.
Down to biology or in secretification.
I want to get rich quick because the
human being, all animals
were designed to get the
maximum caloric intake that was possible.
(02:07):
So the same thing goes
with money and anything else.
You want to get the
maximum as quickly as possible.
Right.
So to conserve, well, to
conserve calorie expenditure.
That's right.
You want to get the most
reward for the least effort.
Right.
And that's one of the reasons so many
people are selling healthy today.
Sugar is in everything because you get
the greatest amount of
caloric intake in the quickest
(02:28):
time possible, whether it's cereals full
of sugar or carbohydrates or desserts.
That's why we have an
obesity problem in this country.
That's another whole subject in itself,
but that is a force of nature.
Get rich quick is a force of nature.
Popularity.
Because in nature, the more popular ones
(02:49):
were more successful,
more chance of survival
in your tribe.
So everything is based on these forces of
nature, which reduce
down to survival pressures
underneath it all.
So beginners, entrepreneurs may not know
that explicitly, but
those who have become very
(03:09):
successful know that explicitly.
So this is just another bit of
information for those of
you starting a business.
Be aware of the forces of nature and the
need to bring that into your marketing.
These are very, very large common
denominator needs are
these forces of nature.
So sex sells, instant
gratification, popularity.
(03:33):
That's why you see social
media going crazy today.
Everyone wants to be popular.
Right.
That all stems back to
the forces of nature.
It all stems back to survival pressures.
Our diet, which is not that healthy, but
you see advertisements
selling all kinds of junk
(03:53):
food I call it.
And hopefully that will
start changing in America.
So those are forces of nature.
So people starting a business or people
in business, be very
aware of forces of nature.
Be very aware of common denominator needs
and forces of nature
are some of your largest
common denominator needs.
(04:14):
And so understanding that explicitly
really changes how you see
marketing and your messaging
as well.
And those forces of nature, it seems like
what you're saying is
they come down to like
they're in your DNA.
(04:34):
And so, you know, while saying, you know,
get rich quick, you
know, that sounds good
or wait, let me, let me rephrase that.
So a get rich quick statement.
You know, as a marketer, you understand
people are attracted to
that, but it's a force of
(04:55):
nature.
Right.
It's a force of nature for survival.
So you're saying the forces of nature
really come down to
your biology in your DNA.
And that's what makes them so powerful
because it's not just, you
know, it's not just something
that sounds good, but it's
actually linked to survival.
(05:15):
And it's coded in people's DNA from when
humans were, you know, and
hunter-gatherer gays lived
in tribes and clans and things like that.
Absolutely.
But think how people are
starving for attention.
That goes back to like you're saying to
our survival
pressures, hunter-gathering days
in our tribes.
(05:35):
And the more attention you got, the more
chance you had of
surviving within that tribe, of
being propped up and taking better care
of in days of starvation
when you're going through
a tough time, you'd be more likely to be
fed than some of the
others if you were more popular,
more loved.
So that's why we have such an addiction
to social media now as well.
(05:57):
So think about that.
If you can design or slant your product
to answer that great
desire in people for more
attention, for example, let's just throw
something out there.
Let's say there's something that makes
your teeth shinier and brighter.
Well there's more attention associated
(06:18):
with that or something
that you see ads all over
it.
Get rid of the, what do you call these
things under your eyes?
Pockets.
Bags under your eyes.
It gets you more attention, gets you
second looks, makes you
feel younger, more appealing.
So these are all linked
back to the forces of nature.
So if you keep that in mind, whether it's
(06:40):
attention, whether
it's wealth, whether it's
popularity, whether it's food itself, if
you always think in
terms of forces of nature
that will help shape
and slant your marketing.
So let's say, let's take an example.
(07:02):
Let's say you own a gym
and you want to advertise.
Now let me ask you, which would be the
better advertising approach?
Show all your weights in the gym.
Say you have a television commercial, a
60 second spot, and say
if you work out diligently,
hard, every day for two hours a day, you
can get a body like this.
(07:24):
Or would it be more effective to just
show a gym with very
sexy women, very sexy men,
working out and talking and socializing,
having a good time, throwing
a towel over their shoulder,
looking good, looking cool and collected.
Which one do you think would do better?
The one where you have to work your butt
off to get a body like
(07:46):
that or the one where you're
just seeing all these beautiful bodies
and socializing and a
tribe right there in the
gym.
Which one would do better?
The second one, of course.
Absolutely, because you're appealing,
you're slanting the
advertisement to the forces of
nature.
So if you aren't aware of the forces of
nature, you're fighting an uphill battle.
If you're aware of them, you're going
(08:07):
downhill because you're
coasting because you're doing
it right.
So if you're aware of the forces of
nature in your
advertisement, you're going to make
a lot more money.
If not, you're going to leave
a lot of money on the table.
Backing up for a sec, when I said ad
number two would work
better, I mean, obviously I
felt that, but explain
why that would work better.
Sure.
Well, number one, get
(08:28):
something for nothing.
Least amount of calories
for the energy spent, right?
So if you're showing someone working out
and you're telling them
you have to work out so
hard for two hours every day to get a
body like this, well,
that's a lot of hard work.
Sounds like too much effort.
Exactly.
Now, if you show it the other way, you
don't show them working hard at all.
You show them socializing, have a good
time, smile, not
(08:49):
sweating, great bodies, throw the
towel over their
shoulder and just looking good.
Well, you're implying you can get a great
body like this with
not much effort at all.
In fact, you even get the fringe benefit
of having potential
romantic relationships.
Why are you laughing?
(09:09):
Well, that's all part of
the forces of nature, right?
Propagation of the species, right?
You see how this works?
You need to slant and tilt your
marketing, not necessarily
to exactly what is required,
but more as to what forces
(09:29):
of nature you can appeal to.
And what outcome they could get.
Yes.
Is there a threshold of
being unethical or not realistic?
I mean, you have to use
your judgment on that.
One thing, in any product, always offer a
(09:52):
substantial time period to get a full and
complete refund because that will remove
any of the questioning of your legitimacy
or your intentions.
You're not out to take people's money
unethically and then not return money if
(10:14):
they're not satisfied.
So every product must be backed by a full
and complete refund policy.
So basically what you're saying is your
product needs to
deliver the actual value.
Correct.
Otherwise, that's just fraud.
And either you'll go bankrupt by giving
so many refunds or
(10:36):
you'll have to make a product
so good to match your marketing and your
promises and the money that they spend.
Right.
And keep in mind too, people, they
subconsciously understand
what you're offering them.
If you're showing a lot of nice bodies
standing around
socializing having a great time in
this amazing gym, people know that they
(10:58):
can't just come in and
chat and get a great body.
They understand.
But you want to appeal again, you must
appeal to the forces
of nature to connect.
That's how you connect with people.
That's what motivates them to write out
that check or to pay
that credit card or to drive
(11:19):
to your gym and sign up.
The forces of nature are
what motivate them to do so.
And by the way, I know you have a
question here for me, but I
am going to say that everything
I've told you up until now is pretty much
what the top
marketers in the world already
know.
But there is something none of them know
that I know and that's
why it's just a one-man
(11:40):
business not backed by a
huge publishing company.
First on my own, I sold
over $350 million of my book.
It's for what I'm going to tell you next.
Go ahead.
Well, what is that?
You ready?
All right.
So the top marketers in the world, they
know about common denominators.
(12:01):
Nowadays they call them pain points.
They know about the
forces of nature explicitly.
Those who aren't at the top rungs of
marketing don't maybe implicitly
understand about the
forces of nature, but not explicitly.
But there's something that no one out
there understands except for myself.
And I'm going to let all of you now know
(12:22):
it's going to be public now.
This is the largest common denominator on
planet Earth and it
always has been the largest
common denominator.
And I've tapped into it.
I've tapped into this common denominator.
Not only is it the largest common
denominator, but it's also
(12:42):
in today's term we'll say the
greatest pain point.
It's the greatest need of
any product in existence.
So here it is.
We have to turn back time.
(13:04):
We have to turn back time to
when we were young in our youth.
And when we were young, we saw the world
differently than we do as an adult.
We saw the world, and many
of us have forgotten this.
Many of us have forgotten.
(13:24):
But with the right marketing, with my
marketing techniques, I
reawaken the child of the past
and everyone who received a personal
invitation to my private club.
That's how I've sold over three million
of my books at an
average price of $150 a book
(13:47):
by resurrecting the child of the past
within each individual on planet Earth.
When I find the searchers of the world,
which I go through a
very elaborate process, to
find those who are still searching,
because those are the
people that the child of the
past within is still breathing, is still
(14:09):
alive, and can be resurrected.
What is the child of the past?
The child of the past is the person when
you were young in your
youth, the way you viewed
the world with excitement
and wonder for what's ahead.
And we all know.
Well, maybe we don't all know, but the
searchers among us know that we were
(14:32):
looking for something
more than what we are experiencing now.
We know there's something more to life.
We just don't know where
it is or how to find it.
And that's why I say I have spent my life
searching for the searchers of the world.
(14:53):
I've had over two million people in my
private club, the NeoThink Club.
Each person was personally
invited by a letter from me.
It's a very unique marketing approach
that the world has never seen.
And I have studied top marketers
throughout the world, and
(15:14):
no marketer to my knowledge,
aside from myself, is aware of awakening
the child of the past.
And every person has that child, that
child of wonder and
excitement about the future,
what their life would hold for them.
But then as they're an adult, that life
doesn't fulfill what they
(15:37):
once believed it would be.
And the searchers of the world haven't
lost that child of the
past that's still in them.
When I find those people, I send them a
letter and I invite
them into my private club.
Over two million people in my private
club, and it's through my secret
marketing trademark,
my technique, and that is finding and
(16:00):
reawakening that child of the past.
Because I show people that they can have,
they can have that
greater expectation that
they once held as in
their youth, about their life.
And their life is going
by and it goes by fast.
And at my age, it goes by
(16:21):
faster than it does at your age.
So life goes by fast, and people are
running out of time to
fulfill those dreams that they
once had in their youth.
So my secret ingredient, my secret to my
success has been my ability to go inside,
(16:45):
reawaken that child of the past that
resigned years ago in
this world of stagnation, in
this anti-civilization.
And there are stagnation traps at work.
Just going to work and doing the same set
responsibilities day after day.
Well that may be great for a year or two,
(17:06):
but then after five, ten, fifteen, twenty
years, basically your life is just
passing by and you're
just getting older and you're
losing out on the
life you once dreamed of.
I've learned how to reach those people.
That's my marketing secret and I'm
willing to teach it to you.
This is my marketing secret that I've
(17:27):
cultivated over the past 45 years.
No one else knows how to do this.
No other marketers do.
I will teach you, I will show you how to
awaken the child of the
past and your potential
customers.
Just go to the link below, sign up for my
free newsletter and we'll get started.
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