The Marketing Couch
The Marketing Couch unpacks real B2B marketing playbooks from practitioners who are doing things differently. Each week, host Jaydip Sikdar sits down with marketing leaders to decode their strategies, share actionable insights, and reveal the mindset shifts that shaped their success.
Episodes
Meet Atmaram Gunupudi, Global Head of Professional Services at ThoughtSpot and Research Fellow at the Indian School of Business, who has spent over 20 years turning customer success into a revenue engine. From scaling post-sales teams at Salesforce across global markets to driving 10x revenue growth at MoEngage, Atma has cracked the code on transforming customer success from a cost center into the most strategic function in SaaS co...
The Marketing Couch: Episode 11Meet Ambi Parameswaran, Brand Strategist, CEO Coach, and former CEO of FCB Ulka, who has spent 40 years building legendary brands across India. From being one of the first IIT-IIM graduates to choose advertising in the 1970s to turning FCB Ulka into a top-three marketing communications group, Ambi brings an unmatched perspective on what actually builds lasting brands.In this episode of The Marketing C...
Meet Anshul Kaushesh, Head of Global Marketing at Ness Digital Engineering, who has spent 20 years leading B2B marketing across enterprise giants like IBM, Dell, and Tata Communications. From leading global product marketing at Tata Communications to now driving strategic account growth at Ness, Anshul brings a unique perspective on what actually moves the needle in enterprise marketing.
In this episode of The Marketing Couch, Anshu...
Meet Prakash Ramnath, Vice President of Global Marketing & Partnerships at Pando, who built and scaled the marketing engine to build a global brand, create a new product category, and drive 70% of the sales pipeline. From acquiring global multinationals as customers to achieving "visionary" positioning in Gartner's Magic Quadrant on their debut, Prakash has transformed how B2B SaaS & AI brands can scale global...
Meet Avinash Deepak, a business builder and growth strategist with over 30 years of B2B leadership experience.
From managing $200M+ in enterprise business to transforming Airtel from a traditional telecom provider into a technology-focused B2B solutions company, Avinash has been on the receiving end of countless marketing campaigns—and knows exactly what works and what doesn't.
In this episode of The Marketing Couch, Avi...
Meet Rahul Koul, an entrepreneur and co-founder of Zensciences, a leading B2B Marketing agency. From a water cooler conversation to building India's largest marketing agency, Rahul Koul's entrepreneurial journey is a masterclass on Entrepreneurship and Marketing Strategy.
In this episode of The Marketing Couch, Rahul shares how he and his co-founder built Zensciences from two people in 2015 to a 200-person agency serving global cli...
New episode with Suryadeep Verma, Chief Marketing Officer at Comviva, a 25-year-old company serving telecom operators across 100+ countries with digital payment platforms and martech solutions. From navigating global B2B complexities to building marketing engines that span diverse emerging markets, this is the strategic playbook for enterprise marketing at scale.
What you'll learn:
🔸 Why the biggest B2B marketing challenge i...
New episode with Sairam Krishnan, Head of Marketing at Atomicwork, an agentic AI startup that raised $40M in Series A from Khosla Ventures, among other investors. From employee #8 at Freshworks to building his third zero-to-one marketing machine, this is the unfiltered playbook for startup marketing that actually works.
What you'll learn:
🔸 Why your first marketing hire should be a content marketer (and why analytics early on is a w...
Vinod Kumar is a seasoned B2B marketing leader with over 20 years of experience, currently serving as Head of Marketing at 24/7.ai, a global customer experience management company with 15,000 people across 10 countries. At 24/7, he oversees innovative programs like SAGE (Strategic Account Growth Engagement) and CAMP (Customer Advocacy Marketing Program), balancing creative marketing fundamentals with cutting-edge AI solutions. His ...
Join The Marketing Couch with Lakshmipathy Bhat, a seasoned advertising veteran and marketing communications leader at Robosoft Technologies, with a career spanning across iconic agencies like Trikaya Grey, HTA Direct, and FCB Ulka. Dive deep into the art, science, and evolution of advertising and B2B marketing from someone who's truly seen it all.
In this insightful and nostalgic conversation, you'll discover:
1. How...
Join The Marketing Couch with Sanjay Gopinath, a marketing leader with 25+ years of experience across IBM, Ernst & Young, and now heading marketing at MathWorks India. Discover powerful B2B marketing strategies and leadership insights from his journey.
In this conversation, you'll learn:
1. Why B2B buying decisions are primarily emotional, not just rational - and how to leverage this psychology in your marketing
2. How emp...
In this inaugural episode of The Marketing Couch, I sit down with Ayushi Mona Singh, a full-stack marketer with over a decade of experience across retail, pharma, banking, venture capital, and logistics.
Ayushi has worked with brands like Novartis, Future Group, Axis Bank, and most recently, Delhivery, where she led marketing efforts focused on SMBs.
What sets Ayushi apart is her unique toolbox and mindset—she doesn't co...
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