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May 30, 2025 49 mins

In Episode 10 of The Media Room, media expert and author Vanita Kohli-Khandekar is joined by Sidharth Jain, Founder and Chief Storyteller at THE STORY INK. They talk about the urgent need to nurture original voices, the pitfalls of data-driven decision-making, and why India needs more patrons and fewer proposals. Jain breaks down the challenges of being a writer in today's film economy, the importance of instinct over analytics, and why real change will only come when creators—not corporates—are in the driver’s seat. Tune in for insights and aspirations in writing, directing, or backing the next great Indian film.


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