In this episode, we're joined by niche expert Raquel Diehm as she guides us on how to identify your niche and level up in business!
Raquel is a passionate coach and author of The Niche Bible, dedicated to helping entrepreneurs transform their passion into a profitable coaching business. Through her coaching, Raquel guides clients to identify their niche, create impactful programs, and attract high-paying clients.
Whether you're just starting out or looking to refine your business focus, you'll learn the power of niching down—and why it could be the game-changer your business needs.
Today we talk about:
- Defining What A Niche Is
- Real Life Examples of What Niching Down Look Like In The Real World
- What To Do When Something Isn’t Working
- A Proven Template To Follow When Identifying Your Niche
Follow Along With The Slide Deck: https://tinyurl.com/bmbrs5n2
Host Contact Info:
Adam Williams - Host M.I.N.T. Project Podcast
Website: https://elevestcapital.com/
Instagram: @awinvests
Email: contact@elevestcapital.com
Guest Contact Info:
IG: @rocky_diehm
- Send an email to apply to be on the M.I.N.T. Project Podcast: pr@elevestcapital.com
- Chat with Someone at Elevest Capital: https://tinyurl.com/3t2p7a65
Connect and follow our other platforms:
Watch on YouTube: https://tinyurl.com/z2vm9tkp
Watch on Rumble: https://tinyurl.com/4k2sa75y
Listen on Spotify: https://spotf.fi/4pUsWHw
Listen on Apple Podcasts: https://tinyurl.com/5n7w5hk8
Elevest Capital Instagram: https://tinyurl.com/yt5vzt4n
Chapters:
0:00 Coming Up
0:15 Introduction
0:52 Clear Niche Equals More Business
2:05 ‘Nitch’ or ‘Neesh’
2:50 What Is A Niche
3:49 Welcome To The Niche Games
4:54 Meet Steve
5:23 What Is Elevest Capital
5:52 Who Did Steve Pick
6:14 Meet Lisa
6:54 Meet Carlos
7:33 Meet Daniel
8:41 Meet Samantha
9:27 What Did Learn
10:41 Real Life Example: Nike
11:59 Real Life Example: Starbucks
12:28 Real Life Example: Airbnb
12:54 Real Life Example: Spanx
13:44 How To Get Clear On Your Niche
14:02 Phase 1
15:27 Niche Statement
15:51 Avatar Profile
25:54 Pain Points & Desires
30:32 Next Steps
31:48 Phase Two
32:22 Your Niche Is The Roots a Tree
34:59 You Don’t Need To Start Over
36:26 Follow This Template
39:37 Update Your Messaging
40:06 Update Your Niche and Messaging
40:35 Scaling Example
41:48 Adam’s Questions
47:40 The Act of Getting Started
49:16 Wrapping Up
49:27 Where To Follow Rocky
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