S3 E21 | Is Print Media Dead? A Local Business Publisher Weighs In

Bridgette Bello, CEO and Publisher of Tampa Bay Business & Wealth (TBBW) magazine, joins Owen Lafave for an honest conversation about taking risks in storytelling and in business. Bridgette has had a dynamic career as a media entrepreneur, which began with journalism studies at the University of Florida, continued with stints in radio and newspaper publishing, and eventually landed her on the business side of media. She explains TBBW’s mission to serve CEOs through print, digital, and event-based content, emphasizing its reach of 15,000 CEOs monthly and a rapidly growing online presence due to free-access content. In a shifting media landscape where the claim that “print is dead” never ceases, Bridgette highlights the importance of staying relevant and providing content in various lengths and formats. Her approach to journalism is to promote positive stories that encourage meaningful, organic engagement and contribute to regional economic development, rejecting sensationalism and clickbait-driven metrics. This philosophy often requires risk-taking, and Bridgette reveals past feature stories that boldly sparked game-changing conversations in the local business community.

 

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