Ep 3: The 60/30/10 Rule for Multifamily Social Media

If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster.

You’ll learn:

• What the 60/30/10 content mix actually is (and why it works)

• Why 60% of your posts should focus on community and resident value

• How to show off your brand without turning followers off

• Why only 10% of your content should be promotional—and how to make it count

• Tips for planning content, staying spontaneous, and measuring results that matter

• Who should own your social strategy (and how to avoid burnout)

Plus, don’t miss the “Hot Takes” segment with Caroline, where we get real about what needs to go from your feed—and what underrated post type always gets love.

Whether you're just starting or looking to tighten up your current strategy, this episode will give you a clearer, more effective framework for social media success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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