Hello Employer Brand Champion!
Ever felt like you're speaking a different language when trying to explain your employer brand ROI to finance?
In my latest episode of The Next Step podcast, I tackle one of our biggest collective headaches: proving the value of employer brand work on tight HR budgets. But instead of the usual "track these 5 metrics" advice, I'm sharing something much more powerful.
This material is based on Tara Orlando's interview on Jörgen Sundberg's Employer Brand Podcast: https://linkhumans.com/category/podcast/
Here's what you'll learn:
* How to use ChatGPT (especially the o3 model) to analyze your recruitment data dumps and uncover connections human analysts might miss
* A practical approach to transform boring metrics into compelling stories that finance teams actually remember
* My most surprising tip? Creating 1-minute TikTok-style videos about your key metrics instead of forgettable slide decks
What I love about this approach is that it doesn't require new tools or bigger budgets. It's about leveraging AI to extract more value from the data you already have and presenting it in ways that resonate emotionally with decision-makers.
Why this matters: As employer brand professionals, we often have the metrics but struggle with the messaging. This episode provides a framework for connecting our work to business outcomes in language finance understands.
Have you tried using AI to enhance your employer brand reporting? I'd love to hear your experiences!
And here’s what you might have missed:
* My new guide on how to get a LOT more value out of that workplace award.
* Would an ebook called “Stop Recruiting. Start Winning.” sound interesting to you?
* Finally, as a head’s up, I’m releasing a talent strategy course and employer brand benchmark data in the next week (Yes, they will both be free).
Now go and forward this email on to someone in your network who needs to hear this stuff!
Best,
-James Ellis
p.s. Been reading me for a while? Let’s talk. Here’s how I can help.
-j
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com
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