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May 5, 2025 27 mins

Welcome to the FIRST EPISODE of "The Next Step," a new series where employer brand strategist James Ellis shows talent acquisition professionals how to leverage AI for real-world recruiting challenges.

In this debut episode, James tackles the AI elephant in the room - helping you take practical first steps regardless of whether you're excited about AI or terrified by it. Using a real case study from Medtronic's Mark Smith, James demonstrates three actionable ways to use off-the-shelf AI tools to:

Extend your employer brand reach to candidates unfamiliar with your company

Transform your recruiters from order-takers to strategic consultants

Build team capabilities to communicate effectively with specialized talent

No vendor pitches or theoretical concepts - just practical solutions using tools available today.

Subscribe to catch future episodes where James will analyze different TA leaders' challenges and provide AI-powered solutions you can implement immediately.

Connect with James on LinkedIn to share your TA challenges for future episodes: https://www.linkedin.com/in/thewarfortalent/

Learn more about Employer Brand Labs: https://employerbrandlabs.com



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com
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