The Online Business Manager Show with Sarah Noked

What does it really look like to be the right-hand woman inside a growing, impact-driven online business?

In this episode of The OBM Show, I’m joined by Tovi Vider—Accredited OBM, single mom, and the behind-the-scenes rock of OBM School. Tovi has been our in-house OBM for over four years, and in that time, she’s been at the center of some of the most transformational pivots in our business—from launching the OBM Accreditation to sca...

What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely?

In this episode of The OBM Show, I’m walking you through how I’m preparing my business for summer in a way that honors both my goals and my life. Because summer isn’t business as usual. Timelines shift. Clients go quiet. Life ramps up. And unless you plan for it, you’ll either hustle like it’s Q1 ...

What does it really look like to build an OBM business in the middle of a life-changing moment—with no safety net and everything on the line?

In this episode of The OBM Show, I’m joined by Muneeba Brooks, an Accredited OBM and founder of NeuroNest Consulting, who shares her story of rebuilding from the ground up after becoming a single parent overnight. With 20+ years of operations experience and a deep commitment to supporting over...

What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage?

In this episode of The OBM Show, I’m joined by Sam Roblett, an Accredited OBM and digital learning designer based in the UK. After 15 years in education and school leadership, Sam made a bold shift during the pandemic—rebuilding her career, business, and life from scratch.

Starting as a VA, she quickly r...

What does it really take to leave your 9–5 and build a freedom-based freelance business—without panicking, stalling, or burning bridges?

In this episode of The OBM Show, I’m sharing how I transitioned out of my corporate role and into full-time OBM business ownership—while still working. I didn’t quit on a whim. I built my business behind the scenes, one project, one client, and one system at a time.

Whether you're feeling stuck...

What does it really take to go from corporate employment to OBM business ownership—and actually own your time, income, and expertise?

In this episode of The OBM Show (also available as a video), I’m joined by Gillian Edwards, an Accredited OBM and marketing strategist who took a leap during the pandemic and never looked back. After being laid off, Gillian joined OBM School (shoutout to OBM Week + winning the Accelerator!) and slowly...

What’s in my OBM tech stack right now?

In this episode of The OBM Show, I’m pulling back the curtain and walking you through the exact tools I use behind the scenes to run a streamlined, scalable service-based business.

We’re not just talking about any tools—we’re talking about the non-negotiables that every Online Business Manager and support pro needs to create structure, support growth, and deliver an elevated client experience. F...

What does it really take to transition straight from a 15-year corporate career into building a purpose-driven OBM business—without any stops in between? In this inspiring episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM LeAngela Aitken to share her powerful journey from burnout to business ownership.

LeAngela didn’t start as a VA or freelancer. She made a bold leap from corporate leadersh...

In this episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM Lindsay Connolly, a former NYC fashion executive turned remote OBM working from Belgium, to unpack her incredible journey from corporate leadership to building a purpose-driven, high-value business.

Lindsay didn’t start as a VA or test the waters with small freelance gigs. She made a clear, intentional leap into the OBM role—charging...

What does it really take to transition from a decade in the legal world to running a successful OBM agency—while raising a family and prioritizing your values?

In this episode of The OBM Show (also available on YouTube), I sit down with Julie Calcote, Accredited OBM, founder of Julie Calcote OBM Services, and a beloved mentor inside OBM School. Julie shares her journey from working behind the scenes in law offices to building a thri...

What does it really  take to leave behind a 15-year corporate career and step into the freedom of online business? In this episode of The OBM Show (also available on YouTube), I sit down with OBM School Mentor and founder of IBOSS Inc., Lenica Stephen, to unpack her bold leap from burnout to business ownership—and what a day in her life looks like now as a thriving Online Business Manager.

For years, Lenica followed the traditional ...

What does it really take to build a business—and a life—that puts your family first? Meet Ramona Hooper, an Accredited Online Business Manager from Vancouver who transformed crisis into opportunity and turned a global pandemic into the catalyst for an entirely new career path.

In this episode of The OBM Show, (also available as a video on Youtube), Ramona shares how she went from corporate burnout and unexpected unemployment to crea...

What if I told you that the secret to building a thriving OBM business isn’t about systems, sales, or strategy? That the one thing that truly determines your success has nothing to do with client management and everything to do with how you design your life?

In this episode of The OBM Show, I’m pulling back the curtain on the one thing that has guided me through every stage of my OBM journey: freedom. The ability to work on my terms...

Marketing yourself as an Online Business Manager (OBM) can feel overwhelming—especially if you’re worried about coming across as pushy or salesy. But here’s the truth: the best marketing doesn’t feel like marketing at all—it feels like leadership.

In this episode of The OBM Show, I’m breaking down exactly how to position yourself as an in-demand OBM without constantly promoting yourself. From using the power of strategic questioning...

Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it’s keeping you from owning your expertise, raising your rates, and leading with confidence.

The truth? Imposter syndrome doesn’t mean you’re not capable - it means you’re growing. And today, I’m breaking down exactly how to stop letting ...

Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clients you attract, the income you generate, and the way your expertise is valued.

In this episode of The OBM Show, I’m breaking down exactly how to price your Online Business Management services without second-guessing yourself. From shift...

The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself as a key player in your clients’ businesses.

In this episode of The OBM Show, I’m breaking down the exact steps you need to take to make the leap from task execution to strategic management. Whether you’re already handling OBM-level respo...

In this episode of The OBM Show (also available as a video), I take you through a day with Nina Reich, where she shares her routines, strategies, and the insider secrets that have made her a standout OBM. Tune in to learn how Nina manages her day, tackles challenges, and builds the kind of operational excellence that drives business growth and client success.

We walk through a full day in Nina’s life—from her morning rituals to the ...

If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a more strategic role—one that helps your clients grow while giving them back their most valuable asset: time.

This is where strategic planning comes in. It’s the one skill that top VAs use to break free from execution mode and transition in...