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May 15, 2025 45 mins

In this episode, I sit down with Jeff Sigel, author, AI marketing CEO, founder, and former ‘Director of Twizzlers and Jolly Ranchers' (yes, really), for a thoughtful conversation on curiosity and perspective. We talk about how AI is shaking things up, why perspective is your secret weapon, and what Jeff wishes he knew in his twenties (my favorite question). What happens when you stop pretending to have all the answers and actually start listening? Oh, and here’s a wild idea; what if we just treat each other like human beings?


Connect with the host, ⁠⁠⁠⁠⁠⁠Michelle Conway.⁠⁠⁠⁠⁠⁠ 

Connect with ⁠Jeff Sigel

Learn more about ⁠⁠⁠⁠⁠⁠⁠The Orange Butterfly Effect.⁠⁠⁠ 

The Middle Matters


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