In this conversation, Rob Snyder and RC explore how individual demand scales into market momentum ("demand aggregation"), and introduce a startup market framework: waves, rivers, and dams.- Waves reflect emerging, shared priorities—projects suddenly on everyone’s to-do list.- Dams represent pent-up demand blocked by bad solutions—until the right one breaks through.- Rivers are ongoing markets, available for marginal improvements and niche plays, but essentially steady demand.Rob and RC also dig into how cultural shifts, regulations, and timing shape these dynamics, and why great founders succeed by recognizing where they are (wave/river/dam), and positioning their sales and product accordingly.--------Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/
Weekly founderinsights: https://howtogrow.substack.com/
Work with Rob: https://www.robsnyder.org
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