In this episode of the Pi Guy Podcast, host Matt Walker interviews Joe Bosack, a legendary sports logo designer known for his work with the NHL, Alliance, and USFL. Joe shares his journey from the NHL’s first in-house creative team to founding his own branding agency, discussing the shift to digital design, crafting timeless logos, and the importance of color matching and jersey design in sports branding. He highlights community engagement in hockey, accessibility challenges, and lessons from league identities, emphasizing networking, trust, and time management in his entrepreneurial success. This episode is a must-listen for fans of sports branding and graphic design.
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