In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising for Harley-Davidson dealerships. With years of hands-on experience driving digital success for powersports dealers, Mike breaks down what truly separates Harley PPC from generic motorcycle or automotive campaigns—and why Harley’s premium brand status demands a sharper, more strategic digital advertising approach.
Listeners will gain insight into:
- The five core keyword categories Harley dealers should prioritize, including brand, dealer terms, new and used inventory, and financing.
- The importance of model segmentation in campaigns and how buyer intent varies dramatically between categories like Touring, Cruiser, and Sportster.
- High-converting keywords versus research-phase terms—and how to budget accordingly.
- How to build smarter campaigns using pump-in/pump-out reports, CRM and historical sales data, and zip-code-level ROI insights.
- Tips for setting effective ad schedules that maximize lead volume during peak conversion hours while avoiding wasted spend overnight.
- Why audience demographics like age and income level matter more than you think—and how to apply bid adjustments with precision.
- Advanced tactics in remarketing and YouTube pre-roll, including the use of custom intent audiences, ride event targeting, and fresh creative strategies that put shoppers “on the bike” before they ever visit a showroom.
Whether you're a seasoned digital marketer or a Harley dealer looking to sharpen your ad performance, this episode is packed with actionable advice, campaign structure tips, and targeting wisdom to help drive stronger ROI from your paid search investment.
Tune in and fuel your dealership’s growth with insights that cut through the noise.
Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com
Subscribe for more insights on SEO, PPC, and digital marketing.
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