In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results.
Listeners will learn why Honda’s diverse product lineup—from youth ATVs to premium Gold Wings—requires a segmented, strategy-first approach to PPC (Pay-Per-Click) advertising. Mike outlines the critical importance of differentiating between Honda Powersports and Honda Automotive in keyword targeting and explains how improper exclusions can waste ad spend on unrelated car or marine traffic.
This episode covers a full spectrum of Google Ads best practices for Honda dealers, including:
- Structuring campaigns by product type (on-road vs. off-road)
- Prioritizing high-converting keywords and brand defense tactics
- Smart use of negative keywords to eliminate non-relevant traffic
- Leveraging CRM and pump-in/pump-out reports to optimize zip code targeting
- Implementing ad scheduling to capture intent-heavy traffic at the right times
- Making demographic bid adjustments based on real-time analytics
- Crafting effective remarketing strategies and the role of custom intent audiences
- Using YouTube ads to build awareness and reach potential buyers at multiple stages of the funnel
Whether you’re a Honda Powersports dealer or managing PPC for a brand with a diverse product mix, this episode offers practical, no-nonsense guidance to improve campaign performance.
Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com
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